Chief Revenue Officer

Chief Revenue Officer
Role details

Department: Executive Leadership / Commercial
Reports to: Chief Executive Officer
Location: Remote, UK-based, with regular attendance at Boxbar’s Wakefield headquarters
Contract: Permanent, full-time
Salary: Competitive basic, plus performance-related bonus and equity opportunity
Travel: Regular UK and international travel
Working pattern: Flexible and event-led, including occasional evenings and weekends

Boxbar Tech is an award-winning, high-growth technology company transforming how drinks are served across events, venues, stadiums, arenas and hospitality environments globally.

Our automated self-service drinks technology is designed to increase service speed, reduce queues, improve quality, drive operational efficiency and generate greater revenue for our partners.

We operate at the intersection of technology, hospitality, live events, manufacturing and operational delivery. Our products combine physical technology, software and service delivery in mission-critical environments where reliability, customer experience and commercial performance matter.

With proven international deployments and relationships with major venue, event, sport and hospitality organisations, Boxbar is entering its next stage of growth.

We are seeking an exceptional Chief Revenue Officer to take full ownership of Boxbar’s global revenue performance.

The CRO will lead and align our Sales, Marketing, Business Development, Client Success, & Strategic Partnerships. They will create a clear and repeatable commercial engine capable of generating predictable, profitable and sustainable growth.

This is not simply a senior sales role. The CRO will own the entire customer and revenue lifecycle, from market strategy and pipeline creation through to conversion, customer value, retention, expansion and renewal.

Working closely with the CEO, COO, CFO and wider leadership team, the CRO will help turn Boxbar’s strong market opportunity, technology and customer relationships into a scalable global business.

• Own Boxbar’s global revenue strategy, targets and commercial performance.
• Translate the company’s growth ambitions into clear market, customer and channel plans.
• Build a balanced revenue model covering new business, existing-account growth, partnerships and recurring revenue.
• Establish clear annual, quarterly and monthly revenue objectives.
• Provide accurate and transparent commercial reporting to the CEO and Board.
• Identify market, sector and geographical opportunities capable of generating profitable growth.

• Lead, develop and hold accountable the Sales and Business Development functions.
• Create a structured enterprise sales methodology with clear qualification, governance and stage definitions.
• Personally support and lead strategically important opportunities and negotiations.
• Improve pipeline generation, conversion rates, sales velocity and average contract value.
• Develop sector-specific strategies across venues, stadiums, arenas, festivals, hospitality groups, concessionaires and strategic partners.
• Build executive-level relationships with major customers, prospects and industry stakeholders.
• Ensure the commercial team balances ambitious growth with disciplined qualification.

• Lead the Customer Success function and ensure customers achieve measurable value from Boxbar’s technology.
• Create a clear customer lifecycle covering onboarding, adoption, value realisation, account development, renewal and advocacy.
• Own customer retention, renewal and expansion performance.
• Develop strategic account plans for major customers and partners.
• Strengthen executive sponsorship and relationships across Boxbar’s key accounts.
• Ensure customer feedback informs Product, Operations and commercial decision-making.
• Build a culture in which Customer Success is considered a revenue and value-creation function, not solely a support function.

• Own pricing strategy, commercial packaging and deal architecture.
• Ensure commercial proposals demonstrate clear customer…