Lead Generation Executive

LEAD GENERATION EXECUTIVE
WAKEFIELD
£35,000 + BONUS + BENEFITS

Are you confident on the phone, commercially switched on, and brilliant at turning opportunities into conversations?

Get Recruited is partnering with a successful, long-established group that is continuing to grow its product range, customer base, and market reach.

Following recent expansion, the business is creating a brand-new Lead Generation Executive position. This is a brilliant opportunity to join a £50m-turnover group, work with an established sales team, and take ownership of a huge bank of potential customers across the UK and Europe.

This role would suit a Lead Generation Executive, Sales Development Representative, Business Development Executive, Telesales Executive, Internal Sales Executive, Sales Executive, Appointment Setter, Outbound Sales Executive, New Business Executive or Business Development Representative who loves picking up the phone, generating interest and booking quality meetings.

THE LEAD GENERATION EXECUTIVE ROLE:
As the Lead Generation Executive, you'll manage the opening stages of the sales cycle, identifying opportunities, contacting potential customers and booking meetings for the field-based sales team.

The company already receives strong website traffic, with up to 100+ new enquiries and visits in a week from across the UK and Europe. You'll have plenty of contacts, warm opportunities and untapped markets to work with from day one.

The business currently supplies mainly through distributors but is now looking to reach more end users and promote new product ranges across the construction, landscaping, gardening and trade sectors.

This isn't a scripted call-centre role. The Lead Generation Executive will be encouraged to bring ideas, test new approaches and make the position their own. There will also be opportunities to support product launches, demonstrations, social media activity and potential Tik Tok campaigns.

WHAT YOU'LL BE DOING:

Taking ownership of outbound Lead Generation activity
Contacting prospective customers by phone, email and Linked In
Following up website traffic, enquiries and potential customer data
Introducing new product ranges to distributors and end users
Sending brochures, product information and marketing materials
Identifying decision-makers and uncovering commercial opportunities
Booking qualified meetings for the Business Development and field sales team
Recording all Lead Generation activity accurately using Salesforce
Supporting product launches and new routes to market
Attending occasional customer visits and industry events
Contributing ideas for digital campaigns, demonstrations and social media
Helping the company expand into new industries, regions and European markets

ABOUT YOU:

We're looking for a confident and proactive Lead Generation Executive who enjoys speaking with people and creating opportunities.

You'll ideally have experience as a Lead Generation Executive, Sales Development Representative, Telesales Executive, Business Development Executive, Internal Sales Executive or similar sales professional.

Confidence making outbound calls and starting new conversations
A positive, resilient and motivated approach
Strong communication and relationship-building skills
The ability to qualify prospects and book meetings
Good organisation and follow-up skills
A commercially minded and target-driven attitude
The confidence to suggest new ideas and take ownership
Salesforce or CRM experience would be beneficial but isn't essential

Experience with in manufacturing, construction, building products, landscaping, gardening, tools or trade supplies would be useful, but the company is open to different sectors.

WHAT'S ON

OFFER:

Competitive salary
Bonus for generating new customers and commercial opportunities
28 days' holiday plus bank holidays
NEST pension
Company mobile phone and laptop
Monday to Thursday, 8:00am-5:00pm
Early finish every Friday at 3:00pm
Choice of working from Wakefield or Whaley Bridge
Full product and systems training
Established sales contacts and strong website-generated leads
Opportunity to develop within a growing £50m group
Supportive, down-to-earth and hardworking team
Genuine freedom to…