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Head Of Wholesale & Convenience

Job in Wakefield, West Yorkshire, WF1, England, UK
Listing for: Haribo
Part Time position
Listed on 2026-10-26
Job specializations:
  • Sales
    Wholesale, Director of Sales, Account Manager
  • Management
    Account Manager
Salary/Wage Range or Industry Benchmark: 90000 - 120000 GBP Yearly GBP 90000.00 120000.00 YEAR
Job Description & How to Apply Below

Role: Head of Wholesale and Convenience

Location: HARIBO Castleford, Leeds (hybrid working - a minimum of 2 days per week spent in the office)

Working hours: 38hour per week

Position type: Permanent

Salary: Competitive; plus, a company car and up to a 20% bonus

We are on the hunt for a ‘Head of Wholesale and Convenience’ to come and join our happy world of HARIBO and lead our impressive Wholesale and Convenience channel!

Within this role you will report directly into our Sales Director whilst also building sweet relationships with a variety of stakeholders including; customers, field marketing agencies, Marketing, Category and Insights, Demand and Finance.

This role is responsible for leading the channel team to deliver volume, value and market share growth across a portfolio of national account customers with a strategic focus on key brands and the delivery of long-term sales drivers.

If you’re able to deliver customer-centric solutions that drive business growth and strengthen HARIBO’s market position this could be the role for you?

How you’ll contribute to the mix:

Sales strategy and strategic business management:

  • Constructing, developing, implementing and measuring tailored channel plans to deliver sustainable and profitable sales growth
  • Reviewing customer business plans and coaching NAMs to maximise return on all trade investment
  • Planning and conducting regular business reviews with buying teams
  • Keeping pace with the constantly changing marketplace, anticipating market trends and competitive threats and plans
Commercial awareness:
  • Conducting detailed promotional analysis to ensure there is commercial payback for such investment
  • Ensuring all trade investments are conditional and support the delivery of the channel plans
  • Monitoring distribution, space and availability measures to ensure we have fair representation across the channel and working with the Category team to build plans to address any gaps
  • Managing the credit rating and agreements across the portfolio of customers
Customer relationships:
  • Securing and retaining partnership supplier status
  • Developing multi-functional relationships across customers, Category and Supply Chain teams as well as channel teams operating in Convenience /
Forecasting and logistics:
  • Managing the team to ensure a clear focus on improving forecast accuracy
  • Considering and developing ideas to reduce our cost to serve
  • Ensuring invoice accuracy to reduce discrepancies and to secure adherence to agreed payment terms
Communication:
  • Leading the channel and Sales function as part of the Sales Leadership Team
  • Communicating with clarity at all levels both internally and externally
Performance management:
  • Driving performance improvement of the team through clear objective setting, feedback and coaching
  • Fully contributing to the company performance and development appraisal process, monitoring all aspects of performance vs objectives, action plans and behavioural competencies

Can you supply our essential ingredients?

We are on the hunt for an individual with significant Wholesale and Convenience Sales leadership experience within a branded FMCG impulse organisation with a proven track record of delivering sustainable sales growth with major UK Wholesalers and convenience sectors.

One of the core ingredients for this role is the ability to successfully negotiate joint business plans with major customers, we are also looking for an individual with exposure to significant commercial budgets and trade investment.

If you have experience of leading high performing sales teams as well as a track record of developing long-term strategic customer partnerships this could be the role for you! To thrive within this role experience of presenting commercial strategy to Executive Leadership Teams and…

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