Senior Digital Marketing Specialist

# Senior Digital Marketing Specialist Are you a digital marketing strategist ready to take on dynamic campaigns across a diverse client portfolio? Exposure is seeking a Senior Digital Marketing Specialist to lead multi-channel initiatives—including SEO, PPC, email, social media, and inbound marketing—that drive measurable results and client success.

This is a full-time position onsite at our centrally located offices in Wallingford, CT.##

Role Requirements:

* Maintain responsibility for digital marketing tasks for a client’s website development project and ongoing digital marketing engagements
* Oversee designated client marketing initiatives to ensure effective execution and objectively evaluate the results
* Lead strategic client engagements to provide insights and actionable ideas for developing successful marketing campaigns that align with each client's business objectives
* Directly implement SEO, PPC, social media and email campaigns for clients
* Analyze campaign performance and identify opportunities for improvement
* Audit websites for SEO health, user experience and conversions and provide recommendations for better optimization
* Present clear and actionable strategic recommendations to clients through a collaborative process## You will love this job if you:
* Enjoy fostering direct client relationships focused on business growth through digital marketing
* Are persistent in acquiring knowledge about both client industries and digital marketing trends
* Possess a dynamic toolbox of digital marketing techniques and skills including SEO, PPC, social media, content writing, and inbound marketing
* Have strong analytical skills and the ability to relate results to client business objectives
* Are able to gather and interpret data, test campaigns and understand their effectiveness and then translate into actions, improvements and results
* Communicate and coordinate well with clients and team members to help them understand digital marketing processes and principles, as well as identification of client marketing goals
* Have a principled approach to doing quality work and paying attention to details##

Qualifications:

* Proven expertise with SEO, PPC, keyword research, social media, email marketing, and analytics (specifically Google Analytics)
* Experience with direct client interactions and oversight of client campaigns
* Knowledge of fundamental web design concepts, practices, and procedures
* Marketing automation platform experience (Hub Spot, Marketo, Sharp Spring, Mail Chimp, Hoot Suite and SEM Rush a plus)
* 3-5 years of digital marketing experience, agency experience strongly preferred
* Undergraduate degree or higher in marketing, advertising, business or related field preferred## Salary & Benefits
* Exposure has budgeted an annual wage range for this position of $75,000-$95,000. An employee's actual annual salary will depend on multiple factors including, but not limited to experience, qualifications, and skills.
* A family-first work place
* Unique workplace setting that provides opportunities for fun, fitness and flexibility
* Competitive salary commensurate with experience
* 401(k) savings plan with company matching
* Profit-sharing opportunities
* Health insurance (available for 30+ hr/week positions)
* Access to supplemental vision and dental insurance
* Paid holidays, vacation & sick days
* Professional development opportunities
* We are an Equal Opportunity Employer.
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