Innovation Manager Walnut Creek
Listed on 2026-01-15
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Business
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Marketing / Advertising / PR
Marketing Strategy, Marketing Manager
What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.
With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.
If you’re looking for a place where you can see the real impact of your work...
this is it! Every day, you’ll be part of a journey to add flavor to millions of meals and lives.
The Innovation Manager will be responsible for working with key cross‑functional stakeholders to generate, launch, evaluate, and optimize new growth opportunities for Kinder’s, including its associated partner brands. You will partner with the Director of Innovation and the broader organization to deliver the strategic pipeline of high‑growth opportunities that deliver a unique and compelling innovation capability to our consumers and customers in a way that drives sustainable value for everyone.
Whatare the
Key Responsibilities of this Role Opportunity Development & Evaluation
- Demonstrate a deep understanding of consumer needs and motivations and translate into actionable insights.
- Proactively identify consumer, customer, market and macro trends and contextualize these into growth opportunities.
- Closely partner with our insights & analytics team to develop and execute learning action plans to evaluate and develop target opportunities.
- Develop business cases for key innovation projects and support leadership in aligning on key go/no‑go decisions.
- Build business plans for key innovation programs including development of strategic rationale, evaluation of consumer and customer need/white‑space, coordination of technical evaluation (e.g. product development, packaging, or manufacturing hurdles), development of pack/pricing strategy, and evaluation of key financial characteristics (e.g. sales opportunity, margin profile).
- Support innovation categories with interim brand management support until programs are turned over to the core brand management team.
- Activate strategic go‑to‑market plans for new opportunities and work with cross‑functional stakeholders to drive alignment around execution needs including establishing business and financial objectives.
- Drive internal & external alignment around key programs and support customer engagements on new projects including partnering with the sales organization and developing sell‑in materials.
- Evaluate in‑market performance post‑launch through analysis of key data sources and communicate findings internally and drive alignment on any optimization opportunities in real‑time.
- Collaborate with and cross‑functional teams to overcome executional and logistical hurdles to meet aggressive in‑market timing and coordinate product and packaging solutions that lead the market.
- Support alignment on the growth initiatives with key cross‑functional stakeholders including Brand Marketing, Product Development, Finance, Operations and Sales.
- Develop and present relevant business updates to executive leadership.
- Bachelor's Degree required, MBA preferred.
- 5+ years relevant work experience in CPG innovation or growth strategy; brand management and product marketing experience is a plus.
- Experience as a strategic thinker and developing business cases and corresponding execution plans.
- Experience in identifying consumer needs and motivations through research and/or market analysis.
- Track record of creative thinking, generation of new product ideas, and working with internal and external partners to develop new concepts/products.
- Experience working with and leading cross‑functional teams.
- Strong analytical…
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