General Manager

Benefits:

• Medical

• Bonus based on performance

• Dental insurance

• Employee discounts

• Paid time off

• Training & development

• Vision insurance

The General Manager (GM) is responsible for the overall operational leadership, driving strategic initiatives and ensuring that WCSC delivers on its North Star Vision – to provide and foster consistent, inclusive, and excellent soccer experience for all players, coaches, referees, and families.

The GM oversees day-to-day operations, manages staff and budgets, and drives progress across the club’s four core pillars:

Player Development + Pathway:
Ensure a clear, intentional player development model from Recreational to Competitive levels.

Coaching Quality + Development:
Support a unified coaching philosophy and consistent, high-quality experience at every level. Implement and maintain systems of coaching development for volunteer and professional coaches alike

Strategic Governance + Operational Excellence:
Build and maintain systems that strengthen the club’s financial and operational health. Maintain accountability at all levels of the organization for meeting our high standard of execution and customer experience

Community + Belonging:
Foster an inclusive culture where every player, coach, and family feels connected, respected, and proud to be part of Walnut Creek Surf.

Key Responsibilities

Leadership & Strategy

Partner with the Board to execute the club’s strategic plan and annual goals in alignment with our Four Pillars and North Star Vision.

Translate strategic priorities into operational plans, staff goals, and measurable outcomes.

Provide transparent reporting to the Board on performance, finances, and membership satisfaction.

Operations & Finance

Oversee day-to-day club operations, including registration, scheduling, communications, and core club systems.

Provide leadership to 30 staff and over 300 volunteers, delegating responsibilities effectively and holding the team accountable to performance expectations.

Partner with HR on all processes ensuring effective recruitment, onboarding, performance management, and staff development that align with the club’s culture and values.

Develop and manage the annual operating budget in partnership with the Treasurer, including forecasting, cash flow oversight, treasury management, and coordination with the club’s bank and financial partners to ensure accurate and transparent financial operations.

Ensure compliance with bylaws, Safe Sport requirements, and nonprofit governance standards, compliance and legal requirements.

Implement technology, workflows, and processes that improve operational efficiency and member experience.

Identify, solicit, and manage sponsor ships and partnerships that support the club’s mission and generate incremental revenue for programs, scholarships, and facilities.

Develop and execute marketing and outreach campaigns to attract and retain members.

Maintain and grow the club’s digital presence, including the website, email communications, and social media channels, ensuring consistent brand standards and timely, informative content.

Player & Coach Development

Work in lock step with the Director of Coaching to deliver a clear, consistent player pathway that emphasizes skill development, sportsmanship, and fun.

Support coach recruitment, education, and evaluation to maintain high coaching standards and consistency across programs.

Promote collaboration between programs to ensure alignment of philosophy and player experience.

City, School & Community Relations

Serve as the primary liaison with the City of Walnut Creek and local schools to secure field access and plan future facility needs.

Represent the club in civic and community settings, strengthening relationships with partners and sponsors.

Lead community engagement initiatives that build pride, volunteerism, and belonging across the membership base.

Culture & Communication

Foster an inclusive, transparent, and supportive culture among staff, coaches, and families.

Communicate clearly and proactively to members about programs, policies, and events.

Champion the club’s values—respect, teamwork, sportsmanship, and pride in membership—in all interactions.

Attend…