Associate Brand Manager

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Are you looking to catapult your career by driving high-impact transformation with household brands? Do you crave an entrepreneurial, fast paced and engaging growth assignment working with incredible people from across the globe? At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure‑play ice cream leader. With nearly 100 years of winning experience in the U.S., a robust portfolio of powerhouse brands that consumers know and love such as Häagen‑Dazs, Drumstick, Dreyer’s/Edy’s, Skinny Cow, OREO®, Outshine and Frollies, and the backing and coaching of European‑based ice cream experts, we know we have the winning recipe.

Headquartered in Walnut Creek, the Bay Area’s hub for up‑and‑coming food trends, our DGIC team across our offices and factories is raising the bar on all things ice cream. Our growth has been tremendous in the past few years – moving from being #2 manufacturer in market to being #1 in 2024. The brands have strong investments in marketing support, quality improvements and exciting line extensions and innovation.

DGIC has also been recognized by retail partners as the top manufacturer partner, winning the #1 position in the prestigious Advantage Award in 2024.

At the heart of our culture are four core values that guide our actions and define how we work together. We Take Ownership by staying committed from start to finish, making thoughtful decisions, and focusing our efforts on initiatives that drive growth, efficiency, and sustainability. We Do What Is Right by prioritizing transparency, setting clear roles and responsibilities, and speaking up when something doesn’t align with our values.

We Seek to Improve through continuous innovation, embracing feedback, and learning from both our successes and setbacks. And We Are Better Together by making decisions that benefit the whole organization, fostering inclusion through diverse perspectives, and treating everyone with fairness and respect. These values are not just ideals—they are the behaviors we live by every day.

• Ownership of your projects
• Access to the leadership team on a regular basis
• Deep understanding of what it takes to make our incredible ice cream with factory visits, flavor camps (when we develop new flavors), factory trials and more
• Participation and involvement across marketing campaigns, from product shoots to sampling events to commercial production and more
• Oh, and did we say free ice cream?

The Associate Brand Manager position contributes to brand success by being responsible for execution of key brand activities that drive brand performance in line with Dreyer’s Grand Ice Cream sales and share goals. This role takes ownership and leads brand activities end-to-end as an advocate for the consumer. The Associate Brand Manager’s role is to drive the performance, equity, and share of our brands by activating distinctive consumer insights.

In this role, you enable the team to know its consumer deeply and build engaging brand experiences. This role supports the brand innovation activities by collaborating with product development, sales, shopper marketing, operations and finance to generate demand. This role also serves as a key quality champion and activist for the brand, providing insights and leading actions that maintain and/or improve the product experience with consumers.

Responsibilities and essential job functions include but are not limited to the following:

• Be a champion for our consumer:
  Use marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of our consumers
• Support the build of annual brand plans:
  Use brand, consumer and marketplace data and trends to support in developing annual plans to generate optimal demand for the brand and sustain long-term brand health including equity, awareness and engagement
• Flawless execution:
  Execute brand plans to achieve sales and…