Senior Brand Manager

Are you looking to catapult your career by driving high-impact transformation with household brands? Do you crave an entrepreneurial, fast paced and engaging growth assignment working with incredible people from across the globe?

At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Outshine, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.

Headquartered in Walnut Creek, the Bay Area’s hub for up-and-coming food trends, our DGIC team across our offices and factories is raising the bar on all things ice cream. Our growth has been tremendous in the past few years – moving from being #2 manufacturer in market to being #1 in 2024. The brands have strong investments in marketing support, quality improvements and exciting line extensions and innovation.

DGIC has also been recognized by retail partners as the top manufacturer partner, winning the #1 position in the prestigious Advantage Award in 2024.

Importantly – what does it mean for our marketing talent? As part of our talented Marketing Team, you will see why we drive such strong business growth – it’s how we do our work. What you can expect as part of our Marketing team:

• Ownership of your projects
• Access to the leadership team on a regular basis
• Deep understanding of what it takes to make our incredible ice cream with factory visits, flavor camps (when we develop new flavors), factory trials and more
• Participation and involvement across marketing campaigns, from product shoots to sampling events to commercial production and more
• Oh, and did we say free ice cream?

Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you.

Main Purpose of Job
:

Be the brand champion for a brand within the organization to drive key activities in support of profitable brand sales and market share growth with a multi-year perspective. Demonstrate proactive leadership and ownership end-to-end with a business owner mindset across every aspect of the job; exhibit a generalist/strategic mindset in every project and interaction.

• Own and lead brand activities across all facets of the business as an advocate for the consumer.
• Partner cross functionally on the development and execution of strong category sales stories and retailer partnerships for Research and Development/New Product Development.
• Oversee execution & optimization of commercial plan. Responsibility for leading quality benchmarking across commercial team.

Measurable Outcomes

• Deliver brand sales / margin targets
• Achieve brand share targets
• Brand Health through relevant scorecard
• NPD Launch performance/ Consumer acceptance
• Budget spend/management
• Financial acumen related to the product
• Product quality – complaint levels, ratings and reviews, repeats, customer feedback
• Ice cream knowledge

Levels of responsibility

• Ownership of brand business KPIs
• New Product Development Launch Acceptance
• Executional oversight of budget

Role and Activity

Brand Stewardship

• Partner with Brand Director to develop and drive brand strategy to achieve budget sales & market share
• Partner with sales to optimize the trade & pricing strategy and recommend the launch support program for new items
• Relentlessly examine performance, optimize and prioritize all demand generation levers to support short term and long-term business success
• Lead and own deep understanding of weekly brand KPIs with a focus on action/course correction
• Develop deep understanding of key competitors in our segment & their actions (year-round). Recommend plan optimizations based on learnings
• Oversee brand with deep understanding, spending savvy, attention to detail and optimization mindset
• Deep understanding of brand and shopper
• Lead and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders

Quality:

• Regular focus on quality benchmarking against competitors with total commercial team - with a…