Associate Brand Manager

Are you looking to catapult your career by driving high-impact transformation with household brands? Do you crave an entrepreneurial, fast paced and engaging growth assignment working with incredible people from across the globe?

At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. Come join the #1 ice cream company in the US, Dreyer’s Grand Ice Cream (DGIC)! With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen‑Dazs, Drumstick, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.

Headquartered in Walnut Creek, the Bay Area’s hub for up and coming food trends, our teams across our offices and factories are raising the bar on all things ice cream. We are investing in significant capital expansions to grow our Operations and Supply chain, and are transforming how we work at every level to become agile, accelerate growth and elevate our quality.

With a renewed focus on frozen treats, our tight-knit team of ambitious innovators are fully immersed in the business and encouraged to flex and make decisions quickly. We are committed to pursuing every great idea and delivering the best ice cream experience for our consumers, when and where they want it.

Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you.

The Associate Brand Manager position contributes to brand success by being responsible for execution of key brand activities that drive brand performance in line with Dreyer’s Grand Ice Cream sales and share goals. This role takes ownership and leads brand activities end-to-end as an advocate for the consumer.

The Associate Brand Manager’s role is to drive the performance, equity, and share of our brands by activating distinctive consumer insights. In this role, you enable the team to know its consumer deeply and build engaging brand experiences. This role supports the brand innovation activities by collaborating with product development, sales, shopper marketing, operations and finance to generate demand. This role also serves as a key quality champion and activist for the brand, providing insights and leading actions that maintain and/or improve the product experience with consumers.

Responsibilities and essential job functions include but are not limited to the following:

• Be a champion for our consumer:
  Use marketplace data and trends to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of our consumers
• Support the build of annual brand plans:
  Use brand, consumer and marketplace data and trends to support in developing annual plans to generate optimal demand for the brand and sustain long-term brand health including equity, awareness and engagement
• Flawless execution:
  Execute brand plans to achieve sales and market share goals, relentlessly examine performance and optimize real time
• Understand retail environment & how to best win at key customers/channels:
  Champion brand at key retailers to maximize results, with lens toward driving competitive advantage and effectiveness of trade and marketing spending, with a bias for action to drive stronger performance versus competition.
• Communications:
  Partner with brand manager in the development and execution of communication plans across all communications channels. Lead initiatives of the tactical communication plan (ie: print, paid social, programmatic, etc) around specific touchpoints or consumer targets including agency and cross-functional team management, strategy, planning, execution and results measurement.
• Packaging design:
  Support packaging design and implementation as needed for renovation, innovation, quality improvements
• Manage day-to-day brand budget:
  Ensure strong attention to detail, and active pursuit of savings and optimization
• Be an advocate for the brand internally and externally:
  Prepare, present and sell-in aspects of the…