Senior Manager, Digital Marketing

What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.

With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships . Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work...
this is it!Every day, you’ll be part of a journey to add flavor to millions of meals and lives.

The Senior Digital Experience Manager will lead the strategy and performance of Kinder’s owned digital consumer experience, with responsibility for strategy, ecommerce, CRM/email, and content .

This role sits at the intersection of brand, consumer experience, content, and commerce. The Senior Digital Experience Manager will define how Kinder’s shows up across its owned digital channels and build experiences that turn consumer interest into deeper engagement, purchase, and long-term brand relationships.

This role will oversee the Kinder’s ecommerce business and partner closely with the team responsible for marketing technology, website capabilities, and digital merchandising. The Senior Digital Experience Manager will also lead Kinder’s digital content strategy, including managing the team member responsible for culinary content.

The ideal candidate combines strong consumer instincts with commercial acumen. They understand how content, CRM, ecommerce, and digital experiences work together and are equally comfortable developing a strategy, analyzing performance, leading a team, and working cross-functionally to bring ideas to life.

• Define the vision and strategy for the Kinder’s owned digital consumer experience, with  serving as a central destination for product discovery, culinary inspiration, brand engagement, and commerce.
• Own the consumer journey across , identifying opportunities to make it easier and more rewarding for consumers to discover products, find meal inspiration, engage with Kinder’s, and purchase.
• Define business and consumer requirements for new website experiences and capabilities, partnering with the marketing technology and merchandising teams on implementation.
• Use consumer behavior, analytics, and testing to continuously improve the digital experience.
• Ensure Kinder’s digital channels effectively support major campaigns, product launches, and seasonal moments.

• Own the strategy and performance for the Kinder’s direct-to-consumer ecommerce business.
• Develop the commercial strategy for DTC, including assortment priorities, promotions, bundles, and gifting.
• Partner closely with the team responsible for ecommerce technology, product catalog management, and site merchandising to execute against business priorities.
• Identify opportunities to improve conversion, average order value, repeat purchase, and customer lifetime value.
• Develop strategies that connect digital product discovery with purchase, whether through , retail partners, or other digital commerce channels.
• Oversee Kinder’s Amazon and Faire presence in partnership with internal and external partners, ensuring the channels support broader brand and commercial objectives.
• Establish ecommerce forecasts, KPIs, and reporting,…