Digital Marketing Specialist

Vacancy No 5558

Vacancy Title

DIGITAL MARKETING SPECIALIST – CONSTRUCTION (B2B)

Vacancy Description

As a Specialist Construction Products Recruiter, SRS Recruitment Solutions is working on behalf of a leading supplier of high-quality products and solutions for the civil engineering and infrastructure sectors who, due to continued growth, are seeking to recruit a Digital Marketing Specialist

The Company

A leading provider of solutions for the civil engineering and construction sectors, supporting developers, contractors and infrastructure professionals in delivering more sustainable, efficient and cost-effective projects. Combining innovative products with technical expertise and design support, the business operates across a wide range of applications, including housing, highways, drainage, tree protection and ground stabilisation, with a strong commitment to quality, customer service and environmental responsibility.

The Opportunity

Our Client’s ambition is to deliver the market-leading digital customer experience, and you will play a huge part in contributing towards this by ensuring customers’ and prospect’s interactions via web and digital channels are positive ones.

You will support the delivery of the digital marketing strategy through the management of websites, SEO, customer data, reporting, marketing systems and lead nurturing activities.

Working closely with the Digital Marketing Manager, Brand & Creative Manager, Content Manager, the role will ensure customers receive a consistent digital experience while helping generate and qualify opportunities for the commercial team.

The role is highly practical and hands-on, combining website management, data analysis, SEO, marketing automation and digital campaign support.

You will also work with and provide support to the wider marketing team.

Key Responsibilities

Website management and optimisation

Create, update and maintain content across multiple company websites using Drupal and Word Press

Ensure content remains accurate, relevant and aligned with brand guidelines

Support website development projects, testing and implementation of new functionality

Monitor website performance and user experience, identifying opportunities for improvement and optimisation

Campaigns and lead generation

Create, update and maintain content across multiple company websites using Drupal and Word Press

Ensure content remains accurate, relevant and aligned with brand guidelines

Support website development projects, testing and implementation of new functionality

Monitor website performance and user experience, identifying opportunities for improvement and optimisation

Digital Performance

Create, update and maintain content across multiple company websites using Drupal and Word Press

Ensure content remains accurate, relevant and aligned with brand guidelines

Support website development projects, testing and implementation of new functionality

Monitor website performance and user experience, identifying opportunities for improvement and optimisation

Develop and maintain reports, dashboards and performance metrics that provide clear visibility of marketing activity and results

Marketing systems and automation

Support the ongoing development, maintenance and optimisation of digital platforms including PIM, CRM, project management tools and bespoke systems.

Support the integration and flow of information across multiple platforms to improve efficiency and data accuracy

Assist with customer segmentation, data management and marketing automation activities

Support the creation and maintenance of automated customer journeys and lead nurturing programmes

Marketing operations

Provider general marketing support across the department

Make amendments to PowerPoint presentations and marketing collateral using Adobe Creative Cloud

Prepare digital assets for campaigns, exhibitions and customer communications

Candidate Requirements

Essential:

* Experience in a digital marketing, marketing executive or similar role

* Experience using content management systems such as Word Press and/or Drupal

* Experience using Google Analytics, Google Search Console and other digital reporting tools

* Understanding of SEO…