Senior Product Marketing Manager

Join to apply for the Senior Product Marketing Manager role at Zoom Info

1 week ago Be among the first 25 applicants

Zoom Info is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen fast.

We are seeking a Senior Product Marketing Manager to lead the execution and continuous improvement of our Market & Competitive Intelligence (MCI) program within the Product Marketing organization. This highly cross‑functional role ensures Zoom Info’s Product, PMM, and GTM teams have timely, actionable intelligence to guide product positioning, launches, and field readiness.

This is not a traditional CI role focused on static reports. This is a system role
, where you will operate and enhance the systems, processes, and automation that power competitive and market insights: combining structured data, external research, and AI‑driven tools to surface signal from noise at scale.

You’ll partner closely with Product Marketing, Enablement, Product Management, and Rev Ops to ensure our teams are informed, confident, and ahead of the market. A key expectation of this role is to apply AI and automation to scale intelligence gathering, synthesis, and activation. You will need to leverage large language models, knowledge graphs, and agent‑driven workflows to make competitive insights continuously updated, contextualized, and actionable.

• Maintain and evolve a repeatable process for collecting, organizing, and sharing market and competitor insights.
• Define the taxonomy, frameworks, and guardrails for how we capture, structure, and disseminate intelligence.
• Maintain a real‑time, AI‑powered view of competitors, categories, and market shifts that’s integrated into product, pricing, and GTM decisions.
• Integrate insights from analyst and research sources (e.g., Gartner, G2, Tegus, Alpha Sense) into our knowledge graph and internal systems.

• Partner with Sales Enablement to ensure competitive content like battle cards, positioning, and objection handling are continuously refreshed and data‑backed.
• Experiment with AI‑based tools to automate updates, generate short summaries, or tailor competitive content for different segments.
• Run training and update cycles for GTM teams to ensure confidence in competitive positioning and differentiation narratives.

• Partner with Product Management to inform roadmap, packaging, and pricing decisions with timely, structured competitive insights.
• Build automated workflows that monitor competitor feature launches, product page changes, pricing updates, and customer reviews.
• Support Marketing and PMMs by contributing market insights to campaigns, launches, and messaging frameworks.
• Translate insights into strategic recommendations for both near‑term launches and long‑term product differentiation.

• Act as the central intake point for intelligence requests from Product, Rev Ops, Enablement, and Marketing stakeholders.
• Design and implement AI‑powered self‑service tools (e.g., competitive chatbots, dashboards, or Slack agents) to handle frequent and repeatable requests.
• Collaborate with Analyst Relations and Rev Ops to align external and internal sources of intelligence.
• Proactively identify and automate high‑frequency intelligence workflows to reduce manual bandwidth needs.

• Define and report KPIs for intelligence system adoption and business impact, e.g., win‑rate lift, usage of competitive materials, insight‑to‑decision speed.
• Run quarterly retros on intelligence system performance and drive model‑driven improvements.
• Continuously experiment with new LLM‑based workflows, signals, and tools to enhance intelligence accuracy and timeliness.

• You are a systems thinker who can design for scale, not just produce deliverables.
• You combine product…