Senior Content Writer — Web & AIO​/SEO

Senior Content Writer — Web & AIO/SEO

Location:

Waltham, MA
Hybrid

We’re looking for a Senior Content Writer who can own high‑impact website content end‑to‑end, from research and narrative development to SEO/AIO optimization and conversion‑focused copywriting. This role sits at the intersection of brand, product, SEO/AIO, and web UX, shaping how enterprise buyers understand Zoom Info’s platform and helping our site perform across both traditional search and AI search systems.

You’ll write crisp, structured, high‑performing content that ladders to our broader GTM Intelligence narrative and drives measurable lifts in visibility, engagement, and conversion. This is a hands‑on writing role for someone who can go deep on complex GTM products, distill them into simple language, and ship high‑quality work quickly.

You will work closely with our Web, Product Marketing, AIO, and Brand teams to build content that performs across three fronts:

• AI Search (AIO‑optimized narratives, schema‑aligned copy, entity‑driven consistency)
• Traditional SEO (technical fundamentals, keyword strategy, structured content)
• On‑site Conversion (clear journeys, strong messaging, crisp UX copy)

This is a role for someone who thinks like a storyteller, writes like a conversion strategist, and operates like an SEO/AIO pro.

• Write and refresh high‑impact website content across product pages, solution pages, features, use cases, and personas.
• Partner with Brand and PMM to translate platform and product narratives into simple, compelling web content.
• Build modular, scalable content patterns that improve clarity, user flow, and conversion.

• Write schema‑driven copy (FAQs, metadata, structured elements) to improve consistency across AI search systems.
• Support AIO coverage expansion by producing content aligned to entity definitions, fan‑out keyword clusters, and narrative anchors.
• Partner with AIO team to refine patterns for pages flagged by crawl behavior, mention rate gaps, or schema coverage needs.

• Write SEO‑optimized content that balances search intent, UX clarity, and brand voice.
• Build content structures (H1/H2 hierarchy, summaries, TL;
  
  DRs) aligned to keyword and cluster strategy.
• Collaborate with SEO/AIO teams on briefs, testing plans, and ongoing optimization.

• Work closely with Web PMs, Designers, and Product Management stakeholders to refine content around journeys, modules, and experimentation.
• Collaborate with Brand to ensure every page reinforces our GTM Intelligence platform story, and voice and tone.
• Integrate insights from analytics, A/B tests, and AI‑search performance into content refreshes.

• 5‑8+ years experience writing website, SEO, or conversion‑oriented content (B2B SaaS experience strongly preferred).
• Deep understanding of SEO fundamentals: keyword strategy, search intent, content hierarchy, metadata, and internal linking.
• Working knowledge of AIO/AI Search mechanics — or strong willingness and ability to learn fast.
• Ability to turn complex product concepts (AI agents, orchestration, GTM workflows) into simple, direct copy.
• Experience writing for multiple personas across the funnel (Rev Ops, Sales, Marketing, SDR).
• Strong editorial instincts: clarity, structure, consistency, narrative discipline.
• Fast, reliable execution — able to manage multiple deadlines with high quality.

• Experience writing schema‑driven content (FAQPage, How To, Organization, Product, etc.).
• Familiarity with AI‑powered content workflows, knowledge bases, or structured editorial systems.
• Experience in enterprise SaaS, martech, sales tech, or data products.
• Background in messaging development or website refresh projects.

• High‑quality content delivered quickly and at scale.
• Clear, consistent messaging across product, solution, and use case pages.
• Improved keyword coverage, schema coverage, and AI mention rate on owned pages.
• Stronger on‑site conversion because of cleaner content patterns and better narrative alignment.
• A website that tells a unified, compelling, AI‑ready GTM Intelligence story.

Actual…