Content Marketing Strategist

Role Overview

Finvi is seeking a creative, detail-oriented, and deadline-driven Content Marketing Strategist to oversee the creation of content that drives engagement and supports our SaaS marketing initiatives.

This role focuses on producing high-quality content from ideation through fruition, including long-form white papers and thought leadership articles to concise emails and presentation slides.

The ideal candidate will be able to:

• Translate complex concepts into clear, persuasive copy tailored for different channels and audiences
• Deliver a content strategy that further enhances Marketing campaigns
• Ideate to produce content into different outputs for various platforms
• Create ready-to-consume content using design tools
• Ensure all content aligns with the brand's voice, philosophy, and objectives
• Monitor the performance of content and adjust strategies to optimize results
• Manage the end-to-end production of content

• Content Creation: Develop long-form content, such as white papers and eBooks, that positions Finvi as an industry leader.
• Content Repurposing: Transform complex documents into digestible formats, including slide decks, social media snippets, and email and website copy.
• Public Relations
  :
  Draft press releases and articles to share with industry media for widespread distribution and brand awareness.
• Messaging Alignment: Ensure all content aligns with brand voice, product positioning, and campaign objectives.
• Social Media Support
  :
  Ideate on creative social campaigns and write engaging posts for social platforms to amplify Finvi's authority and products.
• Collaborative Projects: Work closely with Product Marketing, Demand Generation, and Design teams to deliver cohesive content for campaigns while shepherding content through production phases.
• Research & Insights: Conduct research to support content development and maintain accuracy in industry-related topics.
• Quality Assurance: Edit and proofread content for clarity, grammar, and consistency across all content formats.
• Content Repositories
  :
  Maintain the repositories of marketing assets and regularly inventory for updates, including Marketing's repository for Sales Enablement content.

• Bachelor's degree in Marketing, English, Communications, or related field.
• 5+ years of experience in content creation and copywriting, preferably in B2B SaaS or technology.
• Exceptional writing and editing skills with the ability to adapt tone and style for different audiences.
• Experience creating both long-form and short-form content across multiple channels.
• Experience with end-to-end project management.
• Familiarity with SEO best practices and digital content trends.
• Strong organizational skills and ability to manage multiple projects.
• Proficiency in Microsoft 365, notably PowerPoint, and familiarity with design tools (e.g., Canva) is a plus.

This role involves regular communication, computer use, and occasional lifting (up to 25 lbs). Emotional resilience and adaptability are essential to manage deadlines, confidential information, and cross-functional collaboration in a fast-paced environment.