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Director of Marketing, Diagnostics — Lucent Diagnostics

Job in Waltham, Middlesex County, Massachusetts, 02254, USA
Listing for: Quanterix
Full Time position
Listed on 2026-10-09
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Product Marketing, Market Research, Marketing Management
Salary/Wage Range or Industry Benchmark: 180000 - 260000 USD Yearly USD 180000.00 260000.00 YEAR
Job Description & How to Apply Below
Remote - US

Quanterix is a global leader in ultra-sensitive biomarker detection, enabling breakthroughs in disease research, diagnostics, and drug development. Its proprietary Simoa® technology delivers industry-leading sensitivity, allowing researchers to detect and quantify biomarkers in blood and other fluids at concentrations far below traditional limits. With more than 3,400 peer-reviewed publications, Quanterix has been a trusted partner to the scientific community for nearly two decades.

In 2025, Quanterix acquired Akoya Biosciences, The Spatial Biology Company®, adding multiplexed tissue imaging with single-cell resolution to its portfolio. Together, the combined company offers a uniquely integrated platform that connects biology across blood and tissue—advancing precision medicine from discovery to diagnostics.

Role Summary

The Director of Marketing, Diagnostics at Lucent Diagnostics, a Quanterix Brand, will play a critical role in developing and executing the marketing strategy for Lucent Diagnostics diagnostic product(s) in advance of and following 510(k) FDA approval. This role requires deep expertise in both clinical marketing and payer marketing, with the ability to bridge scientific, clinical, and economic value propositions. The ideal candidate is a strategic marketer who can operate effectively in a pre-commercial, first-mover environment, influence cross-functional stakeholders across Lucent Diagnostics and Quanterix and build foundational marketing and market development programs that will scale post-approval.

A key part of this role is driving early testing adoption and market activation to accelerate awareness, engagement, and uptake ahead of launch. This role will be instrumental in defining product positioning, shaping category and market development strategy, developing market access and reimbursement approaches, and preparing the organization for successful launch and early customer adoption. The Director will partner closely with commercial leadership to help establish brand presence, generate market demand, and position Lucent Diagnostics as a thought leader within an emerging diagnostic category.

What

You'll Do Strategy & Positioning
  • Lead the development of the overall diagnostic marketing and market development strategy for Lucent in support of test commercialization, medical affairs, market access, and preparation for and following 510(k) clearance
  • Define and refine product positioning, messaging, and value propositions for key audiences, including clinicians, lab directors, health systems, and payers
  • Help shape and develop a new diagnostic category by identifying unmet needs, adoption barriers, and opportunities to accelerate market awareness and acceptance
  • Conduct and synthesize market insights to inform strategic decision-making, including competitive landscape, unmet needs, and adoption drivers
  • Ensure alignment between Lucent Dx product strategy and broader Quanterix corporate and platform messaging where appropriate
  • Partner closely with commercial leadership to align marketing strategy with go-to-market priorities and early customer engagement efforts
Clinical Marketing
  • Develop and execute clinical marketing strategies that drive awareness, education, and adoption among healthcare providers and laboratory professionals
  • Collaborate with Medical Affairs, Clinical, and R&D teams across Lucent Dx and Quanterix to translate clinical evidence into compelling marketing narratives
  • Create and oversee development of clinical marketing materials, including scientific messaging, educational resources, and presentation content
  • Support key opinion leader (KOL) engagement, advisory boards, and thought leadership initiatives that advance clinical credibility and category…
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