Senior Social Media Manager

Position: Senior Staff Social Media Manager
We are seeking a Social Media Manager to lead the strategy and execution of social programs that drive measurable business impact. Boston Dynamics has been known for decades for our social reach; this role will maintain our position as a leading voice in the industry, while elevating and expanding our social presence through the next phase of our company’s growth.

This role will manage the company’s organic and paid social presence while partnering closely with other key internal teams, including Demand Generation, Product & Industry Marketing, Brand & Communications, and Executive Leadership. As an internal SME for all things social, you will work cross-functionally to drive Boston Dynamics’ strategic goals with social tactics and amplify thought leadership, brand narratives, product launches, demand gen campaigns, and corporate announcements.

You will build and execute social strategies that support full-funnel marketing objectives, from brand visibility to conversion.

What You’ll DoOwn Social Strategy Across the Funnel Develop and execute a social media strategy aligned across the entire funnel, from brand & communications all the way through demand generation and revenue goals

Balance brand storytelling with performance-driven campaigns

Translate business priorities into social programs that drive engagement and conversion

Manage Organic Social Presence Own day-to-day publishing across key platforms (You Tube, Linked In, X, Instagram, and Tik Tok)
Build and elevate thought leadership for key executive voices, and own content/distribution for our social employee advocacy programs

Ensure consistency in voice, tone, and regular posting rhythm, leading to high-quality brand presence and continued audience engagement & expansion

Develop strategies for influencer relationships and promotion of our employer branding and recruiting initiatives

Amplify Content & Communications Partner with Product & Industry Marketing team to distribute blogs, videos, and thought leadership content

Work with Communications team to support PR moments, announcements, and corporate storytelling

Translate long-form content into high-performing social formats

Drive Demand Generation & Pipeline via Social Build campaigns that generate leads through paid and organic social channels

Support ABM programs by targeting priority accounts on platforms like Linked In, Demandbase, X, Instagram, and Tik Tok. Partner with Demand Generation to promote gated content, webinars, events (trade shows), and product campaigns

Plan and manage paid social programs, including sponsored content, retargeting campaigns, and account-based targeting

Continuously test and optimize creative, audiences, and messaging

Measure & Optimize Performance Build reporting around engagement, reach, and audience demographics

Track and optimize Demand Gen campaigns for lead volume & quality, cost per lead, and pipeline influenced & sourced

Identify high-performing content and scale what works

Provide insights back to the broader Marketing & Communications team

What Success Looks Like (12 Months)
Social channels are aligned, consistent, and contributing to the broader Boston Dynamics in meaningful and scalable ways Social becomes a consistent contributor to marketing-sourced pipeline, leading to increased lead generation from social channels and higher engagement rates within target accounts

Strong messaging & content alignment across Brand & Communications, Product & Industry Marketing, and Demand Gen Executive and employee voices activated on social

Who You Are Minimum of 5 years of experience in social media, digital marketing, brand & communications, or demand generation

Proven ability to drive leads and pipeline through social channels

Strong understanding of paid…