Director of Communications

Travel: Occasional (conferences, industry events, hospital visits)

Reporting to: Chief Culture Officer

Veterinary Practice Partners (VPP) is a nationwide veterinary community revolutionizing vet practice ownership and support. With an expansive network of doctor partners and co-owned animal hospitals and clinics nationwide, VPP has become an established partner of choice.

Through its co-ownership model, VPP provides operational support across learning and development, HR, recruiting, marketing, technology, and finance, enabling veterinarians to focus on providing high-quality patient care and foster a strong culture at their individual practices.

VPP has over 190 (and counting) partner hospitals with 4,000+ employees and continued growth. VPP is a dynamic, profitable, growth company with strong financial private equity backing. For more information on Veterinary Practice Partners, visit

The Director of Communications tells the story of VPP and its mission, advancing the VPP Way internally and externally and building engagement around it. Internally, that means helping teammates understand who VPP is, connect to the mission, and identify with the community. Externally, it means using VPP’s approach to influence how the veterinary profession evolves.

This role works across the executive team, marketing, and operations to build the communications function VPP needs at this stage of growth, and reports to the Chief Culture Officer.

• Own the internal communications calendar and structure, including partner calls, all-hands meetings, town halls, and recurring leadership meetings.
• Select, launch, and manage VPP's internal communications platform, ensuring it reaches every teammate, including frontline hospital staff without a desk or company email.
• Curate stories and manage channel strategy across email, the internal platform, an internal podcast, and creative assets (video, written stories, collateral), matching each message to the right channel.
• Serve as the internal communications consultant and air-traffic-control for IT, Operations, Finance, and other functions, coordinating what goes out and when.
• Act as a culture builder with a journalist's eye, gathering stories and images from operators, project managers, and partners across the company, and packaging them to reinforce the VPP Way.

• Draft external messaging for marketing and Linked In, serving as a primary writer for VPP's external voice and partnering with marketing on campaigns, positioning, and content.
• Position VPP's executive team as industry thought leaders by securing conference speaking engagements, podcast appearances, and op-eds, and developing their thought-leadership platforms.
• Build and maintain relationships with journalists covering veterinary medicine, private-equity-backed healthcare services, and related beats; pitch stories proactively.
• Develop external creative assets, including podcast, video, print, and digital storytelling that carries VPP's story into the profession.
• Partner with marketing to shape industry narrative around partnership, ownership, and what a modern veterinary company looks like.
• Develop and maintain a company-wide crisis and issues-communications protocol, ensuring consistent, timely messaging during sensitive situations.

• 8+ years of professional communications experience, with meaningful work in both internal and external communications.
• Track record of writing for and coaching senior executives.
• Experience building or significantly improving communications programs, systems, or platforms.
• Media relations experience, including active relationships with reporters in a relevant industry.
• Ba…