Associate Director, HCP Marketing, LUMRYZ

Job-:
Commercial

Location:

Waltham, MA, United States

Schedule:

Full time, First Posted:
Alkermes is seeking a strategic and execution-oriented Associate Director, HCP Marketing as a key member of the LUMRYZ marketing team to support continued growth of LUMRYZ. The ideal candidate brings strong HCP marketing experience and will support personal promotion of LUMRYZ to HCPs and lead high visibility programs including the national speaker bureau, congresses and commercial advisory boards. Partnership across the LUMRYZ marketing and Regional Brand Management (RBM) team will be critical, as well as cross functional partnerships with marketing operations, meeting planning, and medical, among others.

Experience operating in specialty and/or rare disease markets is strongly preferred. The candidate should also be comfortable working with field teams to gather feedback and incorporate into actionable opportunities and tactics.

Alkermes has a hybrid working environment to support and meet the needs of employees, and this role will operate in a flexible environment with 60% of time in the office and 40% from home.

Qualifications

Minimum Education & Experience Requirements:

Bachelor’s degree in marketing, business, science, or related field
10+ years of pharmaceutical, biotech, or healthcare marketing experience

Preferred Skills and Knowledge

Qualifications:

3+ years of HCP marketing experience Peer to peer speaker bureau management, congress planning & execution and advisory board execution

Launch or launch prep experience Rare disease and/or specialty market experience

Field experience preferred MBA or advanced degree preferred

Experience in neurology, CNS, or sleep medicine

Strong understanding of HCP engagement strategy and pharmaceutical promotion

Experience supporting digital HCP engagement initiatives and field promotion

Strong strategic thinking, communication, and analytical skills

Ability to operate effectively in fast-paced, matrixed organizations

Collaborative, proactive, and execution-oriented mindset

Translate brand strategy into actionable tactical plans and execution

Demonstrated success managing agencies and vendor partners

Travel Requirements:

Overnight travel approximately 30% (including some weekends)     The annual base salary for this position ranges from $165k to $195k. In addition, this position is eligible for an annual performance pay bonus.  Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package.  Additional details can be found on our careers website:  #LI-TT1 #LI-hybrid

Responsibilities

Key Responsibilities:

Lead the development, execution, and pull-through of HCP personal promotional campaigns across various channels Lead speaker bureau to include speaker deck development, training, performance monitoring and optimization in conjunction with Sunshine Act reporting

Partner with Regional Brand Managers (RBMs) to drive HCP Advisory Board execution and end-to-end congress strategy, including booth experiences, sponsor ships, national product theaters, and post-congress action planning to maximize field pull-through

Manage creative agency partners to deliver high-quality, impactful promotional assets on budget, that align with brand strategy

Ensure the patient journey and perspective is infused throughout HCP messaging to drive meaningful engagement and clinical differentiation

Partner with Data, Analytics & Insights to translate customer insights, market research, performance data, and competitive intelligence into actionable recommendations that enhance marketing resources, improve HCP engagement, and shape the broader brand strategy

Partner seamlessly across internal teams—including Sales, Medical Affairs, Market Access,…