Commercial Manager; Events

We are recruiting an experienced Commercial Manager to lead the launch of a new brand within the design industry.

This is a rare opportunity to join at the very beginning of a new event and play a key role in building a commercial proposition from the ground up — from pricing and sales strategy to securing founding exhibitors, sponsors, and long-term partners.

You will take full ownership of the commercial model, delivering revenue, building momentum in the market, and helping shape the event’s positioning and growth strategy.

As Commercial Manager, you will lead the commercial strategy for a brand-new design industry event, working closely with senior leadership, marketing, content, and operations teams. You will be responsible for driving exhibitor and sponsorship sales, developing partnerships, and laying the foundations for scalable growth.

• Lead the commercial strategy and revenue plan for a new event launch
• Build the go-to-market proposition, including pricing, packaging, and sales approach
• Define and deliver against revenue targets and launch milestones
• Secure founding exhibitors, sponsors, and strategic partners
• Build and manage a strong sales pipeline with a focus on long-term relationships
• Create flexible, high-impact commercial packages suited to a launch event
• Ensure a premium exhibitor experience aligned with the brand vision
• Build and lead a high-performing commercial team as the event scales
• Use market and competitor insight to refine the proposition and identify growth opportunities

• Proven commercial leadership experience in exhibitions, events, sponsorship, or B2B media
• Strong track record of driving revenue and building commercial propositions
• Entrepreneurial mindset with the ability to build from scratch
• Confident relationship builder with senior clients and stakeholders
• Strong sales leadership, forecasting, and commercial planning skills