Sales and Private Events Manager

Salary: up to £40K, depending on experience, plus bonus / commission

Any hours worked outside regular hours will be given back in Time in Lieu

Big Penny is a vibrant community-driven hospitality company based in Walthamstow. Our flagship venue, Big Penny Social, is a dynamic mix of a pub, arts centre, and town square – a space designed to bring friends, families, and the wider community together. Whether you're here for a pint, a pizza, or to enjoy one of our exciting events, there's always something happening at Big Penny Social.

From markets to comedy, live music, parties, and more, we pride ourselves on creating memorable experiences for all.

We are seeking an exceptional Sales & Private Events Manager to join our team and drive the private hire side of the business. Your role will involve identifying new business opportunities, building relationships with clients, and helping position Big Penny Social as the go-to venue for events in London and the surrounding area. If you’re an enthusiastic, creative, and results-driven professional with a passion for hospitality and events, we want to hear from you.

You’ll have at least 3+ years in sales and events management for private hire venues, or a similar role in hospitality or venue management. We’d love you to have worked in a similar unique venue or location, so that you’ll understand what drives customers to come to us. You’ll have demonstrable understanding of the local venue market, key venue finding agents, and the broader hospitality and events landscape in London.

• Inbound lead qualification and conversion
• Develop and present customized proposals that effectively showcase Big Penny Social's services and align with guest’s requirements
• Proactively identify and pursue new business opportunities through
• Achieve and exceed established monthly and quarterly revenue targets

• Serve as the dedicated point of contact throughout the entire guest journey:
• Initial inquiry handling
• Event planning and Post-event follow-up
• Establish and nurture strong client relationships to drive repeat business and secure referrals

• Orchestrate seamless event execution through effective collaboration with:
• Operations team
• Creative team
• Culinary team
• Cross-Team
  
  Collaboration:
  
  Partner closely with the Head of Sales to develop strategic sales initiatives and implement sales processes.
• CRM Documentation:
  Maintain accurate and up-to-date records in the CRM, including client details, proposals, communications, and event information.
• Maintain detailed documentation in the CRM system, including:
• Client files
• Proposals
• Communications
• Follow-up actions

• Sales Metrics:
  Track and report on sales activities, pipeline development, revenue performance, and client feedback.
• Competitive Intelligence:
  Stay informed on market trends and competitor activities.
• Strategic Input:
  Participate in regular sales meetings and contribute to goal-setting and strategy development for the sales team.

• Evolving Big Penny into a leading destination for private hires of all sizes.
• Transformation of group sales into a strategic pillar of the business.
• Driving results to exceed forecast revenue and EBITDA targets.
• Overall, a significant increase in guests and revenue across all our spaces.
• Build and strengthen Big Penny’s reputation within the events and hospitality sector.
• A clear marketing strategy, properly resourced and planned, executed to plan and delivered on time each year.

• At least 3+ years in sales and events management or a similar role in hospitality or venue management.
• Experience of problem solving and working in a unique venue or location.
• Venue Knowledge:
  Demonstrable understanding of the local venue market, key venue finding agents, and the broader hospitality and events landscape in London.
• Multifaceted Passion: A passion for food, beverage, and creating exceptional event experiences. Ability to work with clients on all levels and with all areas of the business.
• Great cross-functional working skills with the…