Product Marketing Specialist

Role & Responsibilities:

We are seeking a strategic and creative Product Marketing Specialist to drive the go-to-market (GTM) strategy for our geo.

In this role, you will be the bridge between our Product R&D teams and the market. You will translate complex technical capabilities into compelling narratives that resonate with C-level executives and engineering professionals alike. Your mission is to articulate the value of the 3

DEXPERIENCE platform, helping customers understand how Dassault Systemes can transform their business models.

• Product Positioning & Messaging
  • Develop clear, differentiated value propositions and messaging frameworks that position our solutions as market leaders.
  • Translate technical features into business benefits.

  • Create marketing assets: pitch decks, white papers, solution briefs, etc.

• Go-to-Market (GTM) Strategy
  • Collaborate with the Industry Process Consultants and Sales teams to ensure alignment on target segments and pricing strategies.
  • Define the buyer’s journey and work with the Growth Marketing team to build campaigns that drive demand and adoption.
• Market Intelligence & Customer Insights:
  • Conduct deep competitive analysis to identify gaps and opportunities in the market.
  • Monitor industry trends.

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ yearsof experience in Product Marketing, preferably within a B2B SaaS or software company.
• Proven track record of successfully bringing new products or features to market.
• Exceptional written and verbal communication skills, with a portfolio of high-quality content and presentations.
• Strong analytical skills and a data-driven approach to measuring GTM effectiveness and product performance.
• Ability to work cross-functionally and influence stakeholders without direct authority.
• Proficiency with modern marketing technology.