Head of Brand & Proposition

As Head of Brand Proposition at BGL, you will play a pivotal role in shaping how people experience our brands, from the first spark of interest to the moments they remember long after they have left. Working across a unique portfolio of leisure and entertainment destinations, you will bring together customer insight, creativity and commercial thinking to define propositions that resonate, inspire loyalty and fuel growth.

You will be the driving force behind the way our brands come to life, ensuring every campaign, experience, message and touchpoint feels connected, purposeful and unmistakably BGL. With a talented team of creatives, content specialists and insight experts around you, you will foster a culture of big thinking and high standards, creating work that not only looks great but genuinely connects with people.

This role sits at the heart of the business, giving you the opportunity to influence everything from future venue concepts and customer experiences to the stories we tell and the way we take them to market. Partnering closely with operational, commercial and marketing leaders, you will help shape the direction of our growing portfolio, balancing customer needs, business ambition and creative excellence to deliver experiences people love.

We are looking for a brand leader with the vision to see what is possible and the energy to make it happen. Someone who can spot opportunities, inspire others behind an idea and confidently blend strategy, insight and creativity to create something special.

If the idea of building brands that bring people together, spark lasting memories and shape the future of leisure excites you, we would love to hear from you. This is your chance to leave a lasting mark on a business that is thinking boldly and creating experiences worth talking about.

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