Digital Marketing Executive

We're recruiting on behalf of a leading organisation within the purpose-built student accommodation (PBSA) sector for a Digital Marketing Executive to join its collaborative marketing team. This is an opportunity to work across the full digital marketing mix, playing a key role in delivering campaigns that support business growth, occupancy and customer engagement.

This is a broad, hands‑on role where you'll have the opportunity to make a genuine impact. You'll be involved in everything from CRM and email marketing to website optimisation, SEO, paid media, content creation and campaign performance. If you enjoy variety and thrive in a fast‑paced environment where no two days are the same, this could be an excellent next step.

Working closely with the wider marketing team and external agency partners, you'll play a key role in planning, delivering and optimising integrated digital campaigns that support commercial objectives.

Your responsibilities will include:

• Delivering integrated digital marketing campaigns across email, CRM, website, social media and paid channels.
• Building and optimising customer journeys using marketing automation and CRM platforms.
• Managing website content, landing pages and user experience improvements.
• Supporting SEO initiatives and emerging AI search optimisation.
• Coordinating with digital agencies on paid media campaigns and website development.
• Creating engaging digital content, blogs and campaign assets.
• Monitoring campaign performance through GA4 and reporting tools, providing insight and recommendations.
• Using data, testing and customer behaviour to continually improve campaign performance.
• Identifying opportunities to improve processes through automation and AI tools.

You'll have around 4+ years' experience in a broad digital marketing role, with the confidence to manage multiple channels and campaigns simultaneously.

We're looking for somebody with experience in:

• Delivering integrated digital marketing campaigns.
• CRM and marketing automation platforms (Salesforce Marketing Cloud or similar).
• Website CMS management, SEO and user journey optimisation.
• Google Analytics 4 and campaign performance reporting.
• Email marketing and customer journey planning.
• Working with external digital agencies.
• Experience with in student accommodation, property, hospitality, education or another consumer-focused sector would be advantageous, but isn't essential.

Just as important as your technical skills is your approach. We're looking for someone who thrives in a collaborative, close‑knit team, enjoys working in a broad, hands‑on role and is happy to take ownership while supporting colleagues when priorities shift. You'll be proactive, organised and commercially minded, with strong attention to detail, a positive attitude and a genuine interest in embracing new technologies and AI to improve marketing performance.

• Salary of £30,000–£35,000, depending on experience.
• Hybrid working - 3 days in the office and 2 days from home, based in Wantage, Oxfordshire.
• The opportunity to join a high growth business within the sector.
• A varied, hands‑on role with exposure across the full digital marketing mix.
• The autonomy to take ownership of campaigns and contribute ideas that make a real commercial impact.
• A collaborative and supportive team environment where you'll be encouraged to develop and grow.