Director of Marketing

Director of Marketing – Community Healthcare Center (Warren, Ohio)
Community Healthcare Center

Community Healthcare Center in Warren, Ohio is seeking an experienced Director of Marketing to lead census development, build strong referral relationships, and support continued growth in our skilled nursing facility.

This is a key leadership role for someone who understands the skilled nursing (SNF) space and knows how to drive admissions through strong hospital partnerships, community engagement, and consistent follow-through.

The Director of Marketing is responsible for overseeing all admissions, marketing, and census development activities for the facility. This role works closely with the Administrator, clinical leadership, and regional team to ensure steady, appropriate admissions and strong community reputation.

• Develop and maintain strong referral relationships with hospitals, case managers, physicians, and community partners

• Drive census growth and maintain optimal occupancy levels

• Manage the admissions process from inquiry to admission, ensuring smooth coordination

• Conduct facility tours for families, referrals, and community partners

• Track and report marketing metrics, referrals, and conversion rates

• Collaborate with clinical team to ensure appropriate admissions and payer mix

• Represent the facility in community outreach and networking events

• Maintain knowledge of competitors and market trends in the Warren/Trumbull County area

• Ensure timely follow-up on all referrals and inquiries

• Prior Skilled Nursing Facility (SNF) experience required

• Experience in healthcare marketing, admissions, or census development

• Strong understanding of Medicare, Medicaid, managed care, and insurance processes

• Proven ability to build and maintain referral source relationships

• Excellent communication, organization, and follow-up skills

• Ability to work independently while meeting census goals

• Prior experience in long-term care or post-acute care strongly preferred

We need someone who is proactive, relationship-driven, and understands the urgency of admissions in a skilled nursing environment. You should be comfortable working in a fast-paced setting where census growth and referral management are top priorities.

• Supportive leadership team

• Opportunity to directly impact facility growth and success

• Stable long-term care organization with room for professional development

• Competitive compensation based on experience