Regional Director of Business Development

Luxor Healthcare Group | Full-Time | Regional Travel Required

Luxor Healthcare Group is seeking a results-driven Regional Director of Business Development to support census growth and business development across multiple skilled nursing and rehabilitation facilities.

This is a hands-on leadership role for an experienced healthcare sales professional who can build referral relationships, coach facility sales teams, identify growth opportunities, and drive measurable results.

The ideal candidate has a strong background in skilled nursing or post-acute care, understands the admissions process, and knows how to turn sales strategies into census growth.

• Develop and execute strategies to increase census, admissions, referrals, and market share.

• Lead, coach, and hold facility-level business development and admissions teams accountable for performance.

• Build and maintain relationships with hospitals, physicians, discharge planners, case managers, and community referral partners.

• Conduct facility visits, joint sales calls, and regular performance reviews.

• Identify new referral sources and opportunities to expand market presence.

• Monitor census trends, referral activity, conversion rates, and other key performance indicators.

• Develop action plans to address census challenges and improve referral conversion.

• Partner with administrators, regional operations, admissions, and clinical teams to support facility growth.

• Promote facility services, specialized clinical programs, and competitive advantages.

• Track business development performance and report results and improvement plans to leadership.

• Ensure all sales, marketing, and referral activities comply with healthcare regulations and company policies.

• 3-5 years of healthcare sales, marketing, or business development experience.

• Experience in skilled nursing, post-acute care, rehabilitation, or senior living preferred.

• Prior experience leading or coaching sales teams across multiple facilities strongly preferred.

• Proven success in census growth, referral development, and market expansion.

• Knowledge of skilled nursing admissions, hospital referral processes, and post-acute care markets.

• Strong relationships with hospital discharge planners, case managers, and healthcare referral sources preferred.

• Ability to analyze performance data and develop effective sales strategies.

• Excellent leadership, communication, negotiation, and relationship-building skills.

• Strong organizational skills and ability to manage multiple facilities and priorities.

• Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field preferred; equivalent experience may be considered.

• Valid driver's license and ability to travel regularly throughout the assigned region.

• A hands-on leader who takes ownership of regional performance.

• A proactive sales professional who can identify opportunities and solve problems.

• Someone who can motivate teams, strengthen referral partnerships, and drive accountability.

• A results-oriented individual who understands the connection between business development, admissions, clinical capabilities, and census growth.

• Opportunity to make a direct impact on growth across multiple facilities.

• Work alongside regional and corporate leadership.

• Help develop facility teams and strengthen referral partnerships.

• Opportunity for professional growth within an expanding healthcare organization.