Omnichannel Marketing Manager

Bringing our love of food to families for five generations! Blount Fine Foods is a family-owned and operated manufacturer, marketer, and developer of premium fresh prepared foods. We are an engaging team, bringing restaurant‑quality products to America including single‑serve grab‑n‑go fresh soups, mac & cheese, and entrées in grocery stores across the country, as well as for hot bars and restaurants.

Help us create the finest food experiences including those with specialty certifications that include organic, gluten‑free, and low sodium, among others. Join a proven team for growth, success, and a satisfying career!

This role will be responsible for building, driving and executing brand presence and demand growth across every consumer interaction including media, retailers, digital and physical. To accomplish this the person in this role will manage, lead and execute all media, advertising, and activation efforts across our portfolio of food brands both licensed and owned. This role blends brand marketing, shopper marketing, paid media, and omnichannel activation with the goal to create integrated campaigns that build awareness, drive conversion, repeat purchase and increase household penetration.

This role will work in partnership with Blount’s brand management and creative teams, outside brand partners and media and promotional vendors in the development, execution and communication of all media recommendations, and be responsible for management, oversight, execution, priority setting, budgeting and results.

This person should have experience and knowledge of media and CPG marketing strategies and will be required to develop and maintain a strong knowledge of brand’s objectives, challenges and goals along with applying and measuring media to help deliver against the brand’s annual and long‑term growth goals and sales budgets.

• Media Planning and Buying – Develop full‑funnel annual media and activation plans that align brand objectives with consumer, shopper, and category insights. Manage all paid media channels and omnichannel activities across a portfolio of brands, including retail media, digital, CTV, search, audio, OOH and other. Maintain accurate budget control and flow of media activity and update teams and stakeholders on a timely/consistent basis.
  
  Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
• Campaign Planning Development and Execution – Lead the creation from brief development to the execution of integrated campaigns, including creative development, flighting, channel optimization, and cross‑functional alignment ensuring consistent storytelling and seamless connection between brand‑building and conversion‑driving activities in partnership with the brand teams.
• Vendor Management & Accountability – Be the main media and ad partner day‑to‑day contact managing partnership relationships and day‑to‑day operations including invoices, spend tracking and reporting, results reporting, optimizations and internal/vendor communications. Also be the Blount expert for which partners to do more with, which to pull back from and which to bring into the marketing mix.
• Marketplace, Competition, Trends and insights – Continuously monitor competitive activity and media trends, applying relevant findings to strengthen business strategies. Collaborate with Consumer Insights and Brand to leverage data for smarter campaign briefs and targeting. Regularly analyze category trends, ad activity and competitor launches in soups, mac and cheese, chili, prepared meals, pot pies, flatbread pizza, and related food and beverage segments to help Blount stay proactive and competitive.

• KPI Development and Monitoring – Lead the development, monitoring, and reporting of key performance indicators (KPIs) for all advertising and media activities. Define measurable KPIs tailored to each program, ensuring that campaign activations are consistently evaluated against predetermined expectations and benchmarks.
• Campaign…