Senior Marketing Manager - SaaS

Location: Warrington, UK (Hybrid - 3 days office, Monday, Wednesday & Friday, 2 from home)

Reports to: Head of Marketing

We’re looking for a commercially sharp, hands-on Senior Marketing Manager to take ownership of demand generation and pipeline growth for a fast-scaling, global enterprise SaaS business.

This is not a brand-only role. It’s about creating momentum, generating demand, and proving impact
.

You’ll sit at the intersection of strategy and execution
, designing high-performing go-to-market campaigns while rolling up your sleeves to deliver them. Your mission: build consistent, high-quality pipeline and fuel sales with marketing that actually converts.

Working closely with Sales, SDRs, Product and senior leadership, you’ll help shape how the business shows up in-market — especially within complex, regulated enterprise environments.

• Own end-to-end multi-channel demand generation
  , spanning inbound and outbound campaigns across email, Linked In, paid media and organic channels.
• Build integrated campaign plans aligned to revenue targets, ICPs and buyer personas.
• Balance volume and quality
  , with a laser focus on high-intent, enterprise-ready leads.
• Test, optimise and refine campaigns continuously to improve conversion rates, pipeline velocity and ROI.

• Create and oversee compelling campaign content including emails, social posts, gated assets and sales enablement materials.
• Develop narratives that resonate with senior decision-makers, buyers and influencers within enterprise organisations.
• Elevate the company’s Linked In presence through consistent, insight-led content that drives engagement and inbound demand.

• Own campaign execution and reporting within the CRM, ensuring accurate tracking, attribution and performance insight.
• Leverage data enrichment and prospecting tools to power smarter targeting and more effective outreach.
• Maintain strong data hygiene and ensure all activity aligns with privacy and consent requirements.

• Partner closely with Sales and SDR teams to align on lead definitions, qualification criteria and follow-up.
• Ensure marketing activity directly supports pipeline creation and revenue goals.
• Collaborate with Product, Customer and senior leadership to refine messaging, positioning and go-to-market strategy.

• Support go-to-market planning for new sectors, use cases and regions.
• Define, track and report on performance metrics including MQLs, SQLs, pipeline contribution and ROI.
• Turn insight into action — using data to inform decisions, investment and future strategy.

• Proven experience in a senior B2B marketing role
  , ideally within SaaS or technology-led businesses.
• Strong track record of delivering measurable demand generation and pipeline impact
  .
• Experience creating content aligned to complex, multi-stakeholder buying journeys.
• A strategic mindset with the ability to execute — you’re comfortable owning delivery, not just direction.
• Confident working cross-functionally with Sales, leadership teams and senior stakeholders.
• Data-literate, commercially aware and outcomes-focused.

• Experience marketing to enterprise or mid-market organisations.
• Hands-on use of CRM platforms for campaign management and reporting.
• Familiarity with data enrichment or prospecting tools.
• Exposure to international or US-focused go-to-market activity.
• Experience marketing into regulated or compliance-led sectors.

• Commercial, pragmatic and results-driven.
• Equally comfortable thinking big-picture and executing in detail.
• Collaborative, credible and confident influencing across teams.
• Clear communicator with a bias for action.
• Energised by pace, accountability and building things that work.

• A predictable, scalable flow of high-quality leads entering the pipeline.
• Clear visibility of marketing’s contribution to revenue growth.
• Strong alignment between Marketing and Sales.
• Growing brand presence and engagement with enterprise decision-makers.
• Confident, well-executed go-to-market activity across priority sectors.