Digital Tagging and Tracking Manager

JOB SUMMARY

Job Title:

Digital Tagging and Tracking Manager Company:
Agility GWG

Location:

Warrington/Manchester Salary: 55,000 - 75,000

Date Posted:
Apply:

View / ApplyJOB DESCRIPTION We are seeking a strategic leader who oversees the entire data collection and measurement framework for an organisation's digital ecosystem. This position is responsible for defining the long-term tagging strategy, managing the team of specialists, and ensuring data integrity and governance. The manager acts as the primary point of contact for stakeholders, translating complex business objectives into a clear, actionable data strategy that empowers data-driven decisions across the company.

Responsibilities:

Strategic Leadership:
Define and own the overall digital tagging and tracking strategy, ensuring it aligns with key business objectives and marketing goals.

Team Management:
Lead, mentor, and manage a team of Digital Tagging and Tracking Specialists, providing guidance, support, and professional development opportunities.

Experience with Engagedly desirable but not required.

Data Governance & Quality:
Establish and enforce standards for data governance, ensuring data quality, consistency, and compliance with privacy regulations (e.g., GDPR).Stakeholder Management:
Collaborate with senior leadership, marketing directors, and product teams to gather requirements, communicate progress, and provide strategic recommendations based on data insights.

Architecture &

Roadmap:

In conjunction with CRXO management
- Design and maintain the technical architecture for the tagging system, including the data layer, and develop a long-term roadmap for tracking initiatives.

Vendor & Tool Management:
Evaluate and manage relationships with external partners and vendors for analytics and tag management tools.

Skills & Experience Technical

Skills:

Tag Management Systems (TMS):
Deep expertise and a proven track record of managing and scaling a TMS
- Google Tag Manager including GTM server-side required.

Analytics Platforms:
In-depth knowledge of web and app analytics platforms like Google Analytics 4 (GA4) and Quantum Metric (QM), including advanced configurations and reporting.

Web Technologies: A strong technical foundation in HTML, CSS, JavaScript, and Node.js with the ability to review code and guide developers.

Data Systems:

Experience with data warehousing, APIs, and data modelling (e.g., Big Query).Troubleshooting:
Advanced troubleshooting skills to diagnose complex data and implementation issues.

Leadership & Strategic

Skills:

Team Leadership:
Proven experience leading and managing a technical team.

Strategic Thinking:
Ability to translate high-level business goals into a detailed, executable strategy.

Communication:
Exceptional communication and presentation skills to effectively convey complex technical and strategic concepts to both technical and non-technical audiences.

Project Management:
Strong project management and organizational skills to oversee multiple large-scale initiatives.

ABOUT THE COMPANY Agility Resourcing provides specialist Financial, Human Resources, and Accountancy Talent on a National basis.
Established in 2009, we had one goal to simply be the very best at what we do. We are proud that to date over 92% of our business comes through recommendations.
Understanding your personal motivators, values and requirements is essential for us to assist you in your next career move. As we work and live in the areas we cover, meeting us is easy.
Our highly experienced specialist teams recruit for a wide range of clients from ambitious SMEs, AIM Listed, PLC businesses and Accountancy Practices
We will help you fulfill your ambitions - whether you are a candidate looking for your next career move, or a client seeking the talent your organisation needs to grow.
Our united determination has enabled us to achieve statistics we are very proud of. To date across our divisions we are proud that we support an average of 67% of candidates we have met in achieving their career goals.
Our goal is simple - you recommend us