Group Senior Creative Operations Manager Furnishing lives, together

About us

At DFS Group, we’re proud to help people create spaces they love to live in. We’re home to DFS, Sofology, and The Sofa Delivery Company: three brands with their own personalities, brought together by a shared mission.

Behind our brands is a passionate Group team. From Finance and Technology to People, Marketing and Supply Chain, our Group functions power everything we do. They create the foundations that allow our brands to thrive, innovate and grow.

Whether you’re supporting our brands or serving our customers, the mindset that connects us means we expect more of ourselves and each other. It means every customer is our favourite, every voice is valued, and every interaction is one we’re proud of.

When you’re part of a community that shares your way of thinking, the wins feel bigger. The effort feels worth it. It’s a place where people stay because they feel valued, and find room to grow because they’re challenged.

The Senior Creative Operations Manager is a pivotal leader within DFS Group’s Creative function, responsible for transforming, optimising, and governing all creative workflows and operational processes. Sitting at the heart of the Creative Leadership Team, this role drives operational excellence, enabling scalable content production and improving speed, quality, and transparency across the department.

You will oversee end‑to‑end creative operations — from workflow design and traffic management to resource planning and project delivery — ensuring the team is set up to deliver high‑quality creative output at pace. A major focus of the role is the implementation and ownership of next‑generation Mar Tech, including workflow management platforms, Digital Asset Management (DAM), and AI‑enabled operational solutions. You will embed AI into creative operations to unlock efficiencies, enhance output, and enable smarter, data‑driven decision‑making.

Working closely with the Senior Creative Services Manager, you will create seamless, scalable ways of working across the in‑house team, external partners, and business stakeholders. As a creative enabler, you will reduce friction, strengthen operational governance, and build the systems, reporting, and processes that elevate the performance of DFS Group Creative.

• Own End-to-End Workflows: Design, scale, and continuously improve cross-channel creative workflows (briefing, production, approval, and delivery).
• Drive Efficiency & AI: Identify operational bottlenecks and implement process improvements, automation, and AI-driven solutions.
• Establish Governance: Develop RACI frameworks to clarify roles, and standardise project workflows, templates, and reporting.

• Platform Ownership: Act as the key stakeholder for the implementation, governance, and operational effectiveness of the DAM platform.
• Asset Lifecycle & Best Practice: Oversee taxonomy, metadata, version control, and archiving to ensure the DAM is a trusted, central repository. Drive internal and external adoption through training and documentation.

• Capacity & Traffic Planning: Lead resource visibility, capacity planning, and utilisation reporting to ensure smooth project delivery and prioritisation.
• Cross-Functional Collaboration: Partner with Creative Managers and marketing stakeholders to align creative direction with operational scalability.

• Team Leadership: Lead, manage, and develop future direct reports, fostering a high‑performing and collaborative team culture.
• Data & Insights: Own Creative Operations reporting dashboards to measure productivity, utilisation, SLA adherence, and workflow efficiency.
• Budget & Risk: Manage creative subscriptions, licensing, and run post‑project reviews to drive continuous improvement.

• Proven experience in Creative Operations, Marketing Operations, Workflow Management or Operational
• Transformation roles within an in‑house creative team, agency, or marketing environment.
• Experience managing end‑to‑end creative production workflows across digital, print, and…