SEO and Content Lead

Job title

⭐

Job title:

SEO & Content Lead

📍

Location:

Daresbury Business Park

🗓️4 day week

We are seeking an experienced and strategic SEO & Content Lead to drive organic growth across multiple brands and international markets. This role combines hands‑on SEO expertise with strong content leadership, ensuring our digital presence is optimised, consistent, and commercially impactful. You will own SEO strategy, content planning, and performance analysis, playing a key role in elevating our visibility and strengthening our brand authority.

• Develop and implement SEO strategies for UK and international markets across three brands.
• Lead keyword research and identify opportunities to drive organic traffic and revenue.
• Oversee technical SEO implementation, ensuring best practices across all websites.
• Collaborate with developers and digital teams to resolve technical SEO issues and enhance site performance.

• Lead content planning and optimisation for blogs, product pages, and standalone content sites.
• Write high‑quality, SEO‑led blog posts and content that reflect each brand’s tone and positioning.
• Manage content pipelines, including briefing writers, editing, and maintaining content quality.
• Ensure all content is aligned with brand strategy and consistently optimised for search.

• Own and manage content sites, including international versions, ensuring consistency in structure, optimisation, and publishing processes.
• Monitor site performance and continuously refine content for improved visibility and engagement.

• Analyse organic performance and user behaviour to identify trends and opportunities.
• Provide insights and recommendations to inform future SEO and content strategy.
• Report on KPIs such as ranking improvements, traffic, engagement, and organic conversions.

• Proven experience in SEO and content roles, ideally within a multi‑brand or international environment.
• Strong understanding of technical SEO, content optimisation, and search behaviour.
• Excellent writing and editing skills with the ability to adapt tone across brand tiers.
• Experience using SEO and analytics tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog).
• Ability to manage multiple content pipelines and deliver high‑quality output to deadlines.
• Analytical mindset with strong reporting and insight‑generation skills.
• A proactive, strategic thinker who can balance hands‑on delivery with long‑term planning.