CRM Manager

CRM Manager

Warrington | Hybrid (3/4 days in the office)

Hubspot

Are you a commercially‑minded CRM professional who thrives on using customer data, automation and lifecycle marketing to drive retention and revenue?

We're partnering with an ambitious, fast‑growing business in the health and wellness sector that is investing heavily in its digital capability. This is an exciting opportunity for a CRM Manager to take ownership of the entire CRM function, joining a wider digital team in a standalone specialist role where you'll have genuine influence over strategy, customer engagement and business growth.

With Hub Spot at the heart of the CRM ecosystem, they are ideally looking for someone who has hands‑on experience with the platform and enjoys building sophisticated customer journeys, segmentation strategies and automated campaigns that deliver measurable results.

Reporting into a Head of Digital, you'll be responsible for shaping and executing the CRM and customer retention strategy across multiple brands. This is a highly visible role where you'll own the customer lifecycle programme, drive email marketing performance, and use customer insight to improve engagement, repeat purchasing and long‑term customer value.

You'll have the freedom to bring new ideas, challenge existing processes and build a best‑in‑class CRM function within a business experiencing significant growth.

• Take full ownership of CRM and email marketing activity across multiple brands
• Develop and manage the CRM roadmap, ensuring all communications support wider commercial objectives
• Plan, build and execute engaging email campaigns and automated customer journeys through Hub Spot
• Create and maintain a comprehensive campaign calendar, balancing promotional activity with retention and engagement initiatives
• Work closely with creative, marketing and brand teams to deliver compelling customer communications that reflect each brand's identity and positioning
• Lead the ongoing development and optimisation of Hub Spot, including supporting platform migration and process improvements where required
• Monitor campaign performance, analyse customer behaviour and provide actionable recommendations to improve results
• Build reporting dashboards and performance insights to support data‑led decision making
• Drive a continuous testing programme across subject lines, messaging, creative, audience targeting and automation workflows

• Develop customer lifecycle programmes that increase engagement, loyalty and repeat purchase behaviour
• Use customer and behavioural data to create highly targeted segmentation strategies
• Design and optimise automated journeys including onboarding, product launches, promotional campaigns, retention and reactivation programmes
• Identify opportunities to increase customer lifetime value through upselling, cross‑selling and personalised communications
• Maintain strong database health and deliverability standards, ensuring best practice across data management and list hygiene
• Gather insights from customer‑facing teams and feedback channels to continuously improve CRM activity and customer experience
• Support the development of customer‑centric initiatives that strengthen long‑term brand loyalty

Looking for someone who combines strong CRM expertise with a commercial mindset and a passion for customer engagement.

You'll likely bring:

• Proven experience in a CRM, Email Marketing, Customer Retention or Lifecycle Marketing role
• Strong hands‑on experience with Hub Spot (highly desirable)
• A track record of delivering successful email marketing and automation campaigns that drive measurable business results
• Excellent analytical skills with the ability to interpret data and turn insights into action
• Experience creating customer segmentation strategies and lifecycle programmes
• Confidence working cross‑functionally and influencing stakeholders at all levels
• A proactive, self‑starting approach and the ability to thrive in a fast‑paced, high‑growth environment
• Strong project management and organisational skills with exceptional attention to detail
• Experience with in health, wellness, beauty, consumer products or a related sector would be advantageous, but is not essential