Digital & Social Media Marketing Manager

Location: Birchwood

About Prosperity Network Prosperity Network is one of the UK's leading property investment communities, helping hundreds of members build wealth through education, mentoring, networking and accountability. With over 800 active members and ambitious plans to continue growing over the coming years, we're looking for an exceptional marketer who can help take the business to the next level. This is not just a social media management or content delivery role.

It is a strategic marketing role for someone who understands how to grow businesses through effective marketing, customer acquisition and commercial thinking. The Opportunity We're looking for someone to own and develop our marketing strategy.

This role offers genuine autonomy. We want someone who is excited to challenge existing ideas, introduce new initiatives and take ownership of Prosperity Network's future growth. Your responsibility will be simple:
Generate more qualified enquiries. Improve conversion. Increase membership growth. Strengthen the Prosperity Network brand. You'll work closely with our Directors and existing marketing team, taking ownership of strategy whilst coordinating the execution across multiple marketing channels. If you've successfully helped grow an SME through marketing before, we'd love to hear from you. What Success Looks Like Success in this role will be measured by business growth, including:
Increasing qualified enquiries Growing member sign-ups Increasing webinar registrations and attendance Improving webinar conversion rates Growing event attendance Increasing member referrals Improving email engagement Developing new marketing channels Building stronger customer journeys and automation Improving overall marketing ROI

Key Responsibilities Marketing Strategy Develop and own Prosperity Network's marketing strategy. Create quarterly marketing plans aligned with business objectives. Identify opportunities to generate new enquiries and revenue. Continually test, measure and improve marketing performance. Campaign Planning Lead and coordinate campaigns across multiple channels including:
Member acquisition Webinar campaigns Networking events Product launches Referral initiatives Member retention Brand awareness Every campaign should have measurable commercial objectives. Webinar & Event Marketing Our webinars and events are a key driver of business growth. You'll be responsible for planning and executing campaigns that maximise:
Registrations Attendance Engagement Conversion into paying members Previous experience running successful webinar campaigns is highly desirable. Marketing Systems & Customer Journey Review and improve the complete customer journey from first enquiry through to becoming a long-term member. Develop and optimise:
Landing pages Email sequences CRM workflows Marketing automation Referral journeys Member communications and existing member content Paid Marketing You'll work alongside our existing advertising specialist to develop and improve paid acquisition campaigns. Whilst experience with paid advertising is important, this role is focused on strategy rather than day-to-day ad management. You'll be expected to:
Review campaign performance Set objectives Analyse results Improve ROI Ensure paid campaigns align with wider business goals Brand & Content Strategy We already have strong internal capability in content creation. Whilst you'll be expected to contribute ideas and occasionally create content, your primary responsibility is ensuring our marketing delivers measurable commercial results.

Your role is to ensure great content becomes: enquiries webinar registrations event attendees paying members You'll oversee the marketing strategy behind our content rather than simply producing content for the sake of it. Team Leadership Lead and support the wider marketing function. Coordinate internal team members together with external specialists where required. Ensure everyone is working towards shared business objectives. Analytics & Reporting You'll own the marketing numbers.

Regularly monitor and improve:
Qualified leads Cost per enquiry Cost per acquisition Conversion rates Webinar performance Event registrations Email engagement Marketing ROI Customer lifetime value where appropriate Marketing decisions should always be driven by data. Essential Experience We're looking for someone who can demonstrate previous success in growing businesses through marketing. You should be able to evidence experience in:
Developing marketing strategies Growing leads and enquiries Increasing sales or memberships Delivering successful webinar campaigns Managing marketing projects CRM systems and marketing automation Email marketing Conversion optimisation Working with paid advertising specialists Analysing KPIs and making data-led decisions

Experience with in education, coaching, membership businesses or property would be advantageous but isn't essential. Who You Are You'll be:
Commercially minded Strategically focused Data…