Social Media Manager

Social Media Manager (Beauty & Tik Tok Focus)

Location: Warrington

We're looking for a creative, trend-obsessed Social Media Manager to join our growing beauty marketing agency. You'll lead organic social strategies for beauty brands with a strong focus on Tik Tok, creating content that drives engagement, grows communities and delivers real commercial results.

If you live on Tik Tok, understand beauty trends before they go viral, and know how to turn creative ideas into high-performing content, we'd love to hear from you.

• Develop and manage social media strategies for multiple beauty clients.
• Create engaging Tik Tok-first content, including filming, editing and publishing.
• Plan and manage monthly content calendars across Tik Tok, Instagram and other platforms.
• Monitor Tik Tok trends, sounds, creators and viral moments.
• Manage Tik Tok Shop campaigns and product launches.
• Coordinate influencer and creator collaborations.
• Produce Tik Tok LIVE content and support live shopping events.
• Write engaging captions and optimise content for each platform.
• Monitor performance using Tik Tok Analytics, Meta Insights and Google Analytics.
• Report on KPIs including reach, engagement, follower growth and conversions.
• Work closely with designers, videographers and account managers to deliver campaigns.
• Stay up to date with platform updates and emerging beauty trends.

• 2+ years' experience managing social media for beauty, fashion or lifestyle brands.
• Excellent knowledge of Tik Tok and Instagram algorithms.
• Experience with Tik Tok Shop is highly desirable.
• Strong video editing skills using Cap Cut, Premiere Pro or similar.
• Confident creating content both behind and in front of the camera.
• Excellent copywriting and communication skills.
• Experience working with influencers and UGC creators.
• Strong organisational skills with the ability to manage multiple client accounts.
• Data-driven mindset with experience reporting on campaign performance.

• Paid social advertising (Tik Tok Ads & Meta Ads)
• Photography and product styling
• Canva and Adobe Creative Suite
• Shopify or e-commerce experience
• Email marketing (Klaviyo)
• Beauty industry knowledge and passion

• Competitive salary
• Career progression within a fast-growing agency
• Opportunity to work with exciting beauty brands
• Creative and collaborative team environment
  
  Ongoing training in Tik Tok trends and social commerce
• Flexible working options
• Staff discounts and team events