B2B & International Marketing Lead

In this role you will be responsible for owning Ansell’s B2B marketing strategy and end-to-end delivery for the UK, while creating the central framework used by international markets. The role has full accountability from insight, planning and proposition development through campaign execution, local-market adaptation, optimisation, and performance evaluation. It supports wholesalers, large and small contractors, installers, and channel partners, ensuring activity is coordinated, commercially relevant and consistently delivered across markets.

We design and manufacture internal and external lighting solutions for customers across the whole spectrum of the public and private sectors, with quality and sustainability at the heart of our operations. Established in 1992, we have grown to become a global operator with bases in Warrington and Belfast and state-of-the-art showrooms in Belfast, Warrington, Madrid and Dublin, supplying to more than 26 countries.

Ansell Lighting is a byword for innovation in lighting design and we have won multiple awards for our energy-efficient luminaires and industry-leading lighting control system, Octo.

• Develop and own the UK B2B marketing strategy, budget, campaign plan and channel calendar.
• Translate sales, product, stock and customer priorities into clear propositions and integrated campaigns.
• Lead go to market planning for product launches, category initiatives and wholesaler activity.
• Develop contractor and installer engagement programmes, sales enablement, distributor support and channel content.
• Create central B2B campaign frameworks, messaging, core assets and measurement standards that can be adapted internationally.
• Manage and develop the International Marketing Coordinator or Executive, setting clear priorities and reviewing local plans and results.
• Work closely with UK Sales, Product and Commercial teams to ensure marketing addresses the needs of a market.
• Maintain the B2B and international sections of the shared marketing calendar and resolve dependencies with the other leads.
• Approve B2B activity for technical accuracy, commercial relevance, brand consistency and channel suitability.

• Directly manage B2B PR, content, digital, campaign and production agencies within the agreed supplier model.
• Write complete briefs covering the commercial objective, audience, proposition, deliverables, budget, timing and KPIs.
• Run agency reviews and work in progress meetings, manage approvals and hold suppliers accountable for quality and deadlines.
• Track budgets, retainer use, delivery performance and commercial results across UK and centrally commissioned international activity.
• Avoid duplicated scopes and ensure every supplier provides source files, access, rights and transparent reporting.

• UK Sales, wholesale and contractor teams
• Product, Commercial and Technical teams
• International sales teams and distributors
• International Marketing Coordinator or Executive
• Creative Lead and B2J agencies

• Consistently secure the best value for marketing goods and services by sourcing and evaluating multiple supplier quotations.
• Assist in the effective management and monitoring of the annual marketing budget to ensure cost efficiency and alignment with business objectives.

• Create and maintain a safe working environment.
• Ensure GDPR and privacy compliance across digital activity, particularly within email marketing and data collection strategies.
• Stay up to date with digital governance policies and platform advertising standards.
• Ensure adherence to Health and Safety Regulations at all levels through facilitating and planning training, communication, risk assessments and…