General Sales Manager

Summary/Objective
The General Sales Manager assumes responsibility for customer retention and profitability in the new- and used-vehicle profit centers. Fulfills responsibilities primarily through personnel management, knowledge of market potential, established performance standards, and a keen awareness of each department's break-even data.

Essential Functions

• Participates in the preparation of the annual dealership forecast by projecting unit sales, gross profits, expenses, and operating profits for the new- and used-sales departments
• Directs and schedules the work of the employees in the Sales Department
• Meets with Sales Managers (new and used) to establish annual and monthly objectives for unit sales, gross profits, expenses, and operating profit
• Ensures that sales managers (new and used) understand dealership policies, procedures, and sales systems
• Hires, trains, supervises, and monitors the performance of the new- and used-vehicle department managers
• Establishes standards for displaying, merchandising, and maintaining new and used vehicles
• Works with the General Manager to determine appropriate supply for new and used vehicles and orders/acquires vehicle inventory accordingly
• Establishes procedures for quick disposal of over-aged vehicles
• Audits repair orders for used vehicles as needed to ensure prompt reconditioning
• Meets with the General Manager to review monthly forecasts, commission sheets, productivity reports, and the profit performance of each department as a whole and each salesperson individually
• Studies local market conditions, demographics, and past sales history. Makes recommendations to the General Manager regarding short- and long-range advertising plans, sales promotions, staffing needs, lease promotions, and compensation plans
• Conducts major sales promotions and advertising as needed (i.e., used car classifieds, large new display ads, radio, etc.)
• Approves all sales incentives in writing before submitting to the office
• Addresses customer complaints to ensure high level of customer satisfaction
• Creates systems that ensure ongoing sales training, including weekly or daily sales meetings
• Audits all appraisals of trade-in vehicles and attends auction at least once monthly
• Reviews and initials all deals before they are posted
• Facilitates new-vehicle pre-delivery with the Service Manager
• Handles customer complaints sensibly, showing empathy and a constructive attitude
• Makes sure facility is secure, well lit, and professional in appearance
• Initiates and follows through on corrective action and counseling of sales management and personnel to ensure compliance with all company policies and procedures
• Maintains a professional appearance
• Issues all demonstrators and ensures that appropriate dealership records are maintained
• Checks the condition of all demo vehicles monthly
• Follows all attendance and punctuality standards with adherences to timekeeping standards including recording time of arrival, departure, and all breaks for self and subordinates
• Follows lawful directions from supervisors
• Upholds the company's non-disclosure and confidentiality policies and agreements
• Attends company meetings as required
• Works evenings, weekends, and holidays as required
• Maintains a professional appearance and a neat work area for self and subordinates in accordance with company policy
• Attends manager meetings as requested
• Addresses customers in a friendly and courteous manner
• Leads and manages other in an exemplary and professional manner

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EEO Statement
The Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by state or federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.

• Ability to effectively hire personnel required to meet departmental and organizational goals
• Ability to manage, including discipline and terminate, personnel as required to meet departmental and organizational goals
• Ability to effectively lead a team to achieve departmental and organizational goals
• Ability to demonstrate proper sales techniques to employees with…