Associate Marketing Manager

Job Description Summary Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

We are seeking a proactive and detail-oriented U.S. Associate Marketing Manager to support the execution of strategic marketing initiatives for our Plastic & Reconstructive Surgery (PRS) portfolio. This role will collaborate cross-functionally to drive GalaFLEX brand awareness, product adoption, and market growth. The ideal candidate will also play a key role in coordinating regional and national conferences and supporting digital and social media campaigns.

This role will report to the Senior US Market Development Manager and help develop U.S. strategic market development plans based on market conditions and best practices.

• Serves as a product champion to provide technical support to cross-functional teams, and assist in training, meetings, and conventions nationally
• Develops detailed knowledge of regional markets trends, issues, etc. to provide guidance and challenge local decisions, assumptions, and results
• Supports marketing programs, projects, and commercial activities including development of sales tools and enhancing the digital and social media strategy
• Assists with brand strategy and message development for new and existing products
• Conducts market research and competitive analysis to identify trends and opportunities in the market
• Utilizes analytics and CRM to effectively manage customer data, track engagement, and support sales alignment
• Coordinates logistics and marketing efforts for regional and national conferences including registration, booth set-up, lead generation and post-conference follow-up
• Manage and support social media initiatives including content planning, scheduling, and performance tracking
• Collaborates with PRS and other business leaders to support strategic customer initiatives
• Actively encourages and supports a positive culture within the PRS team and the AR&R Platform

• 2-4 years marketing experience with a bachelor's degree or 1-2 years marketing experience with an MBA or MSc required

• MBA or advanced degree preferred
• Marketing experience associated with the medical device or combination drug/device industry
• Previous experience in women's health or plastic surgery a plus
• Prior experience in healthcare communications, education, and promotion a plus
• Marketing data analytics experience

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve…