Local Store Marketing Manager

Launch Family Entertainment creates active, memorable experiences for families and communities. Our marketing team supports a growing network of franchise owners through brand campaigns, local marketing programs, grand openings, memberships, parties, events, and community engagement.

The Local Store Marketing Manager is the day-to-day leader for park-level marketing implementation. This role ensures that approved marketing calendars, quarterly promotional kits, paid advertising plans, and local marketing activities are executed consistently across participating parks. Working with franchisees, park operators, agencies, and the corporate team, the manager identifies execution gaps, follows through on commitments, and provides actionable reporting and recommendations.

Turn existing corporate marketing plans into reliable park-level execution, measurable accountability, and stronger franchisee support.

• Maintain a park-by-park tracker for monthly marketing calendars, campaign deadlines, deliverables, and completion status.
• Coordinate quarterly marketing kits, seasonal offers, membership and birthday promotions, and local events; verify receipt, setup, launch, and proper in-park execution.
• Partner with the Brand Manager to distribute approved creative and brand instructions; collect photos, links, or other proof of execution and follow up on missed items.
• Guide parks on approved local outreach tactics, including schools, fundraising, partnerships, grassroots promotions, and community events.
• Be the first point of contact for park marketing requests. Answer routine questions, point parks to existing assets, and route technical issues to IT. When something needs new creative, bring you one complete brief with the park, offer, channel, deadline, and requested asset.
• Track required marketing minimums, approved plans, actual advertising spend, budget pacing, and under investment by park.
• Review Google Ads, Meta, CTV, OTT, display, DOOH, and other paid campaigns for correct ZIP/radius targeting, creative, flight dates, tactics, spend, conversion tracking, and campaign health.
• Work with agencies and park teams to track targeting, campaign launches and optimizations, tracking, or missed deliverables; document corrective actions and elevate recurring risks.

• Serve as a consistent local store marketing support contact; lead or participate in franchisee and GM check-ins with clear owners, deadlines, and next steps.
• Support new parks through marketing launch checklists, local awareness tactics, agency readiness, community outreach, and soft/grand opening promotion execution.
• Travel to park locations as needed for openings, training, local activations, marketing reviews, and direct franchisee support.

• Research and provide intelligence on the local communities such as competition, new developments, demographic shifts, employment census, and more.
• Own weekly exception updates and a monthly park marketing scorecard covering calendar completion, kit execution, marketing spend, paid media checks, and open issues.
• Review available advertising, GA4/website, POS, and reporting data to connect marketing activity with meaningful guest actions such as loyalty, bookings, visits, memberships, and revenue, while noting attribution limits.
• Share best practices across parks, recommend changes to local tactics, and work with the VP of Sales & Marketing on strategy optimization and priority escalations.

• Approximately 3+ years of relevant marketing, field/local store marketing, paid media, or…