Global Marketing Manager, PRS

We are the people who give possibilities purposeBD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of Med Tech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description The Global Marketing Manager supports the execution of GalaFLEX international marketing strategy and contributes to bringing marketing programs to life across global markets. The role works closely with the Digital team, who own the international digital ecosystem, to turn approved priorities, messaging, and campaigns into consistent, compliant, customer-centric digital experiences. It also partners with regional marketing, commercial teams, Medical Affairs, and external agencies to advance awareness, engagement, surgeon education, lead generation, and market adoption.

The position focuses on hands-on execution, guided by the global strategy and direction from the marketing leadership team. It contributes customer insights to inform key messages and assists in coordinating the content and campaign needs that the Digital team brings to life across websites, social media, email, and digital education platforms.

Key Responsibilities Marketing Strategy Execution & Alignment Carry out the international GalaFLEX marketing strategy, including positioning, target segments, and regional go-to-market priorities.

Translate marketing objectives and channel priorities into clear requests that guide the Digital team’s roadmap.

Contribute ideas and opportunities to increase surgeon engagement, education, and product adoption.

Collaborate with regional teams, commercial, and Medical Affairs to keep marketing activities aligned with business priorities and launch plans.

Voice of Customer Support & Market Insights Assist with voice of customer efforts involving surgeons, KOLs, and regional teams to understand needs, barriers to adoption, and purchase drivers.

Gather market research, congress feedback, and customer conversations, and distill key takeaways to inform messaging and planning.

Provide input on audience segmentation and customer profiles for each market.

Follow competitors, market trends, and the clinical landscape, and relay observations to global and regional teams.

Feed customer insights and campaign results back into the team to fine-tune messaging and tactics.

Key Messaging Support Apply approved GalaFLEX key messages, value proposition, and positioning across marketing materials, grounded in customer insights and clinical evidence.

Enable regions to adapt the global messaging framework to local needs, languages, and regulations.

Aid in tailoring messages by audience and procedure type while keeping them consistent across channels.

Work with Medical Affairs, Regulatory, and Legal so that claims are substantiated, compliant, and approved.

Equip regional teams with messaging guides, talk tracks, and campaign briefs.

Digital Collaboration Act as a day-to-day marketing partner to the Digital team, who own international GalaFLEX websites, social media, email, and digital asset library.

Relay marketing requirements, approved key messages, content, and regional input for website, social media, campaign, and localization needs.

Coordinate international omnichannel campaigns, with Digital handling deployment, automation, and tracking.

Facilitate the adaptation of marketing materials for international markets, working with Digital to keep assets current and accessible to the regions.

Surgeon Education & Digital Learning Take part in initiatives with…