Senior Manager, Health Care Delivery Strategic Marketing

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

At CVS Health, we are committed to making health care more accessible, connected, and easier to navigate. The Senior Manager, Health Care Delivery Strategic Marketing, will lead marketing strategy and integrated execution across a portfolio of Minute Clinic services and growth initiatives spanning in-person, virtual, and asynchronous care. This individual will translate business priorities into actionable marketing plans that drive awareness, improve the patient experience, and support measurable business growth.

The role partners closely with teams across Media, CRM, Digital, Analytics, Creative, Operations, Clinical, Legal, and Finance to deliver impactful, customer-centered marketing programs. This leader will oversee strategy, performance measurement, budget management, and team development while serving as a trusted advisor to business stakeholders.

• Develop and execute annual marketing strategies, investment recommendations, roadmaps, and integrated campagnes that support business objectives and growth priorities across Minute Clinic services
• Lead cross-functional teams and agency partners through planning, development, launch, and optimization of omnichannel marketing initiatives across paid media, search, CRM, digital, content, influencer, and in-store channels
• Use consumer insights, market intelligence, performance metrics, and business data to identify opportunities, inform decision‑making, and optimize marketing effectiveness
• Partner with business leaders and key stakeholders to improve patient acquisition, engagement, customer journeys, and overall care experience while driving alignment across complex initiatives
• Manage portfolio budgets, forecast investments, monitor spending, evaluate performance, and provide executive-level recommendations regarding priorities, risks, tradeoffs, and resource allocation

• 7+ years of experience in marketing strategy, integrated marketing, digital marketing, growth marketing, CRM, media, content, or related disciplines
• 6+ years of experience leading complex cross‑functional initiatives, agency relationships, or teams in a matrixed environment
• Demonstrated ability to translate business goals, consumer insights, and market opportunities into actionable marketing strategies and measurable outcomes
• Strong analytical skills with experience using performance metrics, testing methodologies, financial data, and business insights to guide decision‑making
• Proven ability to influence senior stakeholders, manage multiple priorities, communicate effectively, and drive execution in a fast‑paced environment

• 7+ years of marketing experience within healthcare, retail, consumer services, or another highly regulated industry
• Experience leading marketing strategies across a diverse portfolio of products, services, or growth initiatives
• Demonstrated success improving digital customer or patient journeys through collaboration with marketing, product, analytics, digital, and operations teams
• Experience managing budgets, forecasting investments, and making data‑driven recommendations to optimize business performance
• Familiarity with AI‑enabled marketing, search, content creation, personalization, analytics, and measurement tools. MBA or advanced degree