EMEA Customer & Marketing Insights Lead

Job Purpose

We are looking for a high‑impact Customer & Marketing Insights Lead to shape and deliver our EMEA insights strategy, transforming complex datasets into clear, actionable insight that drives growth, margin improvement, and stronger customer engagement across a multi‑market organisation.

• Define and deliver the EMEA customer & marketing data and insights roadmap, aligned to growth, retention, mix, margin, and activation priorities.
• Interrogate large datasets to surface performance drivers, opportunities, and root causes.
• Build and own scalable Power BI semantic models and dashboards that translate data into clear, actionable insights.
• Apply advanced analytics (e.g., regression, hypothesis testing) to quantify drivers and support decision‑making.
• Integrate internal and external data sources, embedding robust validation and quality controls.
• Establish and govern consistent KPIs and measurement frameworks to create a single, trusted source of truth.
• Deliver customer insight – segmentation, profiling, and performance tracking to support targeting and growth.
• Build capability across the organisation by embedding best practices in data modelling, analytics, and storytelling.
• Ensure GDPR compliance and ethical use of customer and marketing data.

• Proven track record leading customer, commercial, or marketing analytics in a multi‑market or matrix organisation, with measurable impact.
• Advanced Power BI expertise, including data modelling, DAX, and scalable semantic models.
• Strong SQL skills and experience working across multiple data sources.
• Solid understanding of data modelling and KPI design/governance.
• Experience applying statistical techniques to solve real business problems.
• Strong commercial mindset – able to link insights to revenue, margin, and customer outcomes.
• Hands‑on, pragmatic approach – comfortable working with imperfect or evolving data.
• Strongly preferred:
  Python and/or R for advanced analytics, automation, and scalable insight generation.
• Experience in pricing analytics (PVM, margin bridge, discount structures), product/catalogue optimisation, or digital marketing performance.
• Experience building reusable data assets (datasets, KPI libraries, templates).
• Optional practical AI/LLM skills to accelerate analysis (with strong validation discipline).
• Familiarity with modern data practices (data pipelines, incremental refresh, version control).

Bachelor’s degree in Data Science, Analytics, Statistics, Economics, Business, Marketing, or a related field (or equivalent experience).

EQUAL EMPLOYMENT OPPORTUNITY PHINIA is an equal employment opportunity employer such that all qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability or protected veteran status.

PHINIA does provide sponsorship for employment visa status based on business need. However, for this role, applicants must be currently authorized to work on a full‑time basis, in the country where the position is currently based.