Senior Marketing Executive

Senior Marketing Executive – Baxi (Residential)

Reporting into the Residential B2B marketing manager, the Senior Marketing Executive plays a key role in developing and delivering data‑driven, integrated marketing activity that supports the Baxi brand and solutions. You will be responsible for planning, implementing and measuring marketing communications that drive awareness, engagement and conversion, positioning Baxi as a trusted, installer‑led and sustainable heating and hot water solutions provider across our residential customer base.

This is a hands‑on role, working closely with sales, product, training and external partners to deliver customer‑focused, on‑trade marketing activity that supports business growth.

• Planning, developing and implementing integrated, installer‑led marketing communications strategies and plans that are data and insight driven, meeting customer needs and driving business value
• Delivering marketing plans and activity across the full marketing mix including direct marketing, content marketing, social media, digital marketing, sales collateral, advertising, events, training support, telemarketing, video and market research
• Monitoring, evaluating and reporting on the effectiveness of marketing activity to drive brand awareness, installer engagement and conversion, using data and insight to recommend future activity
• Ensuring consistent, accurate and compelling Baxi brand representation across all internal and external communications
• Building strong relationships with key internal stakeholders (sales, training, product, customer support) and external partners to deliver joined‑up, focused marketing plans
• Ensuring all marketing activity complies with legal, technical, corporate and GDPR requirements
• Managing external agencies and suppliers to ensure marketing activity is delivered to the required quality, on time and within budget
• Managing and administering marketing budgets in line with company policies, including monitoring spend, invoice matching and accruals
• Managing marketing projects end‑to‑end, working closely with stakeholders to gain input and approvals, track progress, elevate risks and clearly communicate results
• Developing a deep understanding of customer segments, championing the voice of the installers to reduce pain points and maximise key moments across the customer journey
• Maintaining a strong understanding of the residential heating marketplace, installer behaviour and competitive landscape to inform effective, differentiated marketing communications

• Proven experience within a marketing role, with a track record of delivering data‑driven, targeted marketing plans, ideally within an installer‑led or on‑trade environment
• Strong written communication skills, with the ability to create clear, engaging and focused communications and content
• A commercial mindset with strong analytical capability to support sales performance, installer conversion and revenue growth
• Excellent communication skills, with the ability to build relationships and influence stakeholders at all levels, including sales teams and field‑based roles
• Strong project management skills, with the ability to manage multiple campaigns, stakeholders and priorities to agreed deadlines
• Analytical thinking, with the ability to interpret data and insight and translate this into actionable recommendations
• A proactive, self‑motivated approach, with the ability to work both autonomously and collaboratively within a team
• Exceptional organisational skills and attention to detail
• Ideally a professional marketing qualification (e.g. CIM)

Our package includes a basic salary plus a variable incentive. You’ll enjoy 25 days holiday in addition to standard UK bank holidays, income protection, a contributory pension, maternity and paternity sick pay schemes, staff discounts and more.

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.