Growth Marketing Program Specialist - A&D, T&M, MBSE

Growth Marketing Program Specialist - A&D, T&M, MBSE

The Growth Marketing Program Specialist accelerates business growth by designing and executing integrated marketing strategies that drive measurable pipeline creation, opportunity conversion, and bookings, with specific focus on the Aerospace & Defense (A&D), Transportation & Mobility (T&M) industries and Model Based Systems Engineering (MBSE) for Northern Europe (EURONORTH). This role can be based at our Warwick, UK or Cork, Ireland offices.

• Partnering with EURONORTH leadership, Industry Sales and Growth Leaders, to identify growth levers and define marketing strategies that enable pipeline acceleration and revenue growth
• Translate business and sales priorities for A&D and T&M industries for EURONORTH into actionable, insight-driven marketing programs; co-create plans with A&D and T&M Industry Leadership Executive that strengthen customer intimacy and expand wallet share
• Lead and execute MBSE Marketing Program for EURONORTH, driving collaboration and initiatives with MBSE leadership and experts to serve our current and future client community
• Embed EURONORTH execution plans, ensuring clear visibility with Marketing Leadership, GEO XCOM and traceable contribution to opportunity creation across 3DS engagement models
• Lead cross-functional collaboration with Industry & Brand Marketing, Digital & Events, and Partner Marketing to orchestrate multi-touch growth programs delivered by the EURONORTH Marketing team
• Review program performance, pipeline contribution, and ROI continuously and course correct to optimize business impact across EURONORTH direct and indirect channels; and represent marketing as a strategic partner to the business, ensuring programs reflect 3DS priorities and deliver measurable value to sales

• Proven experience in B2B marketing or growth strategy, ideally within enterprise software or complex solutions organizations
• Demonstrable success in partnering with senior sales and Brand leaders to drive measurable pipeline and bookings outcomes across direct and indirect channels
• Expertise in Account-Based Marketing (ABM) and strategic growth programs (1:1, 1: few, 1: many) is required; a focus on Aerospace & Defense, Transport & Mobility industries and/or MBSE technologies is an advantage
• Direct experience operating in matrixed, Global - GEO - Brand environments, influencing across multiple stakeholder groups with a strong understanding of 3DS business models, direct and indirect growth priorities, and Brand GTM dynamics
• Strong command of data-driven marketing, using CRM/CDP/BI platforms to inform and optimize execution
• Degree and/or Masters in Marketing and proven work experience in related field

• An international and diverse working environment in a collaborative team
• Flexible working hours with hybrid working model, a good work-life balance and comprehensive benefits package.
• Extensive skills and career development programs to build your journey with us.