Practice Development Manager – Business Section

We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success.

This position may be filled in one of our following offices:
Washington, D.C. or Tysons.

We are seeking a Practice Development Manager to join our team. The Practice Development Manager will serve as a versatile and dynamic marketing and business development professional, supporting multiple practices within the Firm’s Business Section as needs evolve. This role offers an exceptional opportunity to build broad experience, deepen business acumen, and gain exposure to a wide range of corporate practices and strategic initiatives across the Firm.

Working closely with the Director of Business Development, the Practice Development Manager will play a pivotal role in advancing high-priority projects, identifying growth opportunities, and driving strategic initiatives that support the Firm’s business objectives. This individual will seamlessly navigate between practices and teams, adapting to the unique goals of each area while maintaining a consistent standard of excellence in execution and client service.

This is a highly collaborative and growth-oriented position that provides a platform to learn from senior leaders, contribute to firmwide initiatives, and develop a comprehensive understanding of the Firm’s business development strategy. The successful candidate will thrive in a fast-paced, team-oriented environment, bringing creativity, initiative, and flexibility to a wide variety of marketing and business development projects.

• Become familiar with the practice, clients, target markets, and related resources (e.g., trade and industry organizations, publications) for assigned practices.
• Develop, implement, and track business plans for the assigned practices.
• Develop and manage practice marketing budgets.
• Strategize with practice leaders to identify appropriate marketing activities and initiatives.
• Develop and maintain collateral materials, including brochures, deal or case lists, practice descriptions and other Web site content.
• Plan and participate in all assigned practice meetings.
• Assess opportunities and assist in developing responses to RFPs and pitches for new business.
• Direct research efforts for the assigned areas, including trends and issues, targeted companies, etc.
• Collaborate with the Public Relations team to identify and develop opportunities to promote satisfactory results, “star” attorneys or other work products for the assigned practices.
• Seek opportunities to leverage successes across other groups within the firm. Identify and support cross selling opportunities.
• Collaborate with designated professionals to maintain CRM and engagement databases for assigned practices.
• Work collaboratively with Regional Marketing Managers to organize activities that are “on the ground” in other offices, such as seminars, events, sponsor ships, etc.
• Special projects and duties as assigned.

• Creative, outward‑looking, confident, capable of sharing innovative ideas.
• Leader, mentor, coach, team player, facilitator, manager, client‑service orientation.
• Strategic, high‑energy results oriented and detail oriented.
• Excellent communication skills including active listening, clear and concise writing, and confident, persuasive speaking. Excellent presentation and negotiation skills. Ability to establish ongoing partnerships with peers and colleagues.

• Bachelor’s degree required.
• 6‑10 years of experience, preferably in a legal or professional services marketing environment.

• Ability to sit or stand for extended periods of time.
• Moderate or advanced keyboard usage.

This position may be filled in District of Columbia. The base salary ranges for this position are listed below. These ranges may not be applicable to other locations. An individual's actual compensation will depend on the individual's qualifications and experience. In addition to the base compensation, Holland & Knight provides bonus opportunities and an exceptional benefits package.

• District of Columbia –…