Senior Insights Analyst, Newsroom Insights

OVERVIEW

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide.

Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role s means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.

Do you have a passion for digital analytics and experience applying your knowledge in a media organization? Do you want to be challenged by your job and be surrounded by passionate, dedicated, and creative people in a mission-driven environment? Then this role is for you.

As a Senior Digital Analyst supporting NPR’s newsroom, you will extract insights from complex media usage data sets, work with NPR editorial teams on reporting and analyses, train reporters, producers, and editors on how to incorporate data and analytics in their journalistic pursuits, and be an analytics thought leader for NPR’s newsroom. You’ll be part of the Audience Insights team and collaborate closely with the newsroom, working directly with journalists and editorial leaders on a daily basis to uncover actionable trends and insights about NPR’s content – written, audio, and visual content across platforms.

You have a unique blend of thoughtful data-driven curiosity and pragmatism. You know how to make data come to life and be actionable, and how to mobilize others to make data-driven decisions. And you’re inspired by the idea of using data to make NPR (and the world) a better place.

This is a union-represented role covered under the terms of a collective bargaining agreement with NABET-CWA DMU.Final date to receive applications:
January 22nd at 5pm ET

• Collaborate with other members of the Audience Insights team to support and disseminate learnings from deep analysis for NPR’s text, audio, and visual content performance across digital platforms
• Keep a pulse on and bring industry knowledge to contextualize insights and identify emerging trends
• Lead analysis and insights for the newsroom to uncover trends and best practices in key areas that influence NPR and Member station content and distribution strategy
• Build strong working relationships with editorial colleagues to collaboratively define analytics priorities and communicate actionable content and distribution insights
• Train reporters, producers, and editors on how to incorporate data and analytics from centralized reporting dashboards in their daily decision-making
• Deliver daily analytics briefings to inform editorial priorities for written, audio, and visual content
• Help NPR further deepen the relationships with its audiences based on understanding what is engaging with readers and listeners
• Collaborate with the Managing Editor in the newsroom to align goals and priorities across Audience Insights and the newsroom

The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.

• 2 years working within a fast-paced newsroom environment, partnering with editorial teams to apply data to drive content strategy, production, planning, and distribution
• Demonstrated understanding of editorial workflows and proven experience earning credibility within newsrooms
• 2 years of professional experience (not including internship) generating insights from analytics data across digital platforms such as digital text, social, newsletters, videos, and audio using the following tools:
• Web and app analytics tools like Google…