Digital Media & Content Creation Marketing Assistant; Student

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This position is available only to enrolled American University students.

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Washington College of Law

Part time

Non-Exempt

The American University Washington College of Law (WCL) Office of Strategic Communications & Marketing (OSCM) is seeking a part-time Marketing Assistant with strong content-creation and digital media skills for approximately 20 hours per week. The Marketing Assistant will play a key role in bringing AUWCL’s brand voice to life across digital platforms—especially Instagram Reels, You Tube Shorts, and other short-form video channels.

Working closely with the Assistant Dean and the OSCM team, the Marketing Assistant will help shape WCL’s storytelling through creative, high-quality, and high-impact visual content.

• Planning, producing, filming, and editing short-form video content for social media platforms, particularly Instagram Reels, You Tube Shorts, Tik Tok-style content, and other channels.
• Developing upbeat, creative, trend-aligned video concepts that highlight the AUWCL experience, student life, faculty work, and major initiatives.
• Producing polished and professional videos for more formal or serious topics (e.g., events, academic programs, faculty interviews, and institutional campaigns).
• Contributing to and helping manage a content calendar to ensure consistent, timely delivery of digital assets.
• Brainstorming new and innovative multimedia ideas that advance the law school’s strategic goals and resonate with target audiences.
• Repurposing and customizing content for a variety of platforms to maximize reach and engagement.
• Supporting social media planning and execution, including posting, analytics, and monitoring trends.
• Assisting with broader storytelling efforts, including writing captions, drafting short feature content, and capturing photography as needed.
• Attending events to gather video, photography, and real-time social media content.
• Other communication and marketing tasks as assigned.

• Part-time.
• 20 hours per week.
• Schedule is flexible based on events and production needs.

• $18.00 - $20.00 per hour.

• Must be a current American University student in good standing.
• Must have digital content samples (i.e. Tik Tok/Instagram reels).

• Photography and graphic design skills (including Photoshop) are a plus.
• Previous work in communications, marketing, or digital media is a strong plus.

• Strong creative vision and demonstrated experience producing engaging short-form video content.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or mobile editing apps such as Cap Cut).
• Familiarity with social media platforms and trends, especially Instagram Reels, Tik Tok, and You Tube Shorts.
• Knowledge of the Microsoft Office Suite, CRMs, and digital content tools.
• Professionalism, reliability, strong attention to detail, and the ability to multitask in a fast-moving environment.
• Fast-paced, highly collaborative office with attendance at frequent (often weekly) events.
• This role includes both on-campus event coverage and independent creative production.

• This position is available only to enrolled American University students.
• Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
• American…