Director of Marketing Strategy & Implementation

Director of Marketing Strategy & Implementation

Cooley is seeking a Director of Marketing Strategy & Implementation to join the Marketing and Business Development team.

The Director of Marketing Strategy & Implementation is responsible for defining and driving the firm's approach to delivering omnichannel client journeys. This role leads the development of a framework for end-to-end marketing campaigns that is audience‑first, rooted in data and continuously optimized to effectively bridge brand strategy to demand generation to deliver measurable impact. Specific duties include, but are not limited to, the following:

• Design Omnichannel Journey Maps:
  Define the end‑to‑end client journey, identifying key touchpoints across the "Interest, Decision, and Consideration" phases to ensure a seamless and cohesive external experience
• Establish Audience & Persona Strategy:
  Lead the development of data‑driven personas and segmentation frameworks, ensuring all marketing efforts are tailored to specific client needs and professional life cycles
• Develop Channel Strategy Recommendations:
  Establish the logic for how various channels interact within the ecosystem and collaborate to recommend the optimal mix of digital and traditional channels (Email, Web, Social, Events) to maximize campaign reach and impact
• Lead Discovery and Engagement:
  Serve as the strategic lead translating business objectives into actionable technical and channel requirements

• Lead Activation and Implementation:
  Collaborate across marketing and business development teams to oversee the design and activation of campaigns, ensuring processes are correctly implemented and phases are completed
• Architect Marketing Analytics and Reporting:
  Establish robust KPIs and tracking mechanisms across all channels to measure the effectiveness of the omnichannel ecosystem and its contribution to the sales pipeline
• Drive Data‑Driven Iteration:
  Utilize marketing insights and performance data to continually refine channel tactics in real‑time, journey maps, and audience segments to improve conversion rates

• Cross‑Functional Liaison:
  Act as a growth catalyst, participating in all phases of work and liaising across marketing and business development functions, ensuring that strategic journey maps are executed with brand‑consistent assets and high‑touch interactions
• Market and Competitor Intelligence:
  Continuously monitor the B2B marketing landscape and competitor channel tactics to ensure the firm's digital presence remains innovative, proactive, and market‑leading
• Governance Advocacy:
  Work with marketing and business development, the Technology and Innovation teams and firm leadership to establish processes and governance. Educate the department, firm leadership and internal stakeholders to protect brand equity, improve client experience and optimize internal resource allocation
• Provide day‑to‑day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
• Support business professional development and continued educational opportunities.

• In collaboration with
  
  HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events

• All other duties as assigned or required

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• Bachelor's degree
• 10+ years of directly applicable marketing strategy and execution experience at a management level, with proven ability to manage, coach and motivate with proven experience working across a matrixed organization, preferably in a large global professional services firm or B2B environment
• Expertise in marketing best practices, digital marketing, measurement and workflow management
• Demonstrated success developing modern…