Junior Research Analyst

M&C Saatchi World Services is a full-service marketing company renowned for using commercial advertising to solve the world’s toughest challenges. World Services is a specialty branch of M&C Saatchi Group, and we provide strategic communications, behavior change, and marketing support to Public Sector clients with special emphasis on the US Federal Government and State, Local, Tribal, & Territorial leaders.

M&C Saatchi World Services is seeking a detail-oriented and analytically minded Analyst to support behavior measurement, audience insights, and data-driven decision-making across a diverse portfolio of federal programs. Working under the guidance of senior research and analytics staff, the Junior Research Analyst will help collect, organize, analyze, and visualize data to support reporting, audience insights, and program performance measurement. You will play a key role in analyzing performance metrics, identifying trends, and delivering reporting that supports strategic planning and operational decision-making.

The ideal candidate combines strong analytical capabilities with excellent communication skills and the ability to translate data into meaningful narratives. They are comfortable working with structured datasets, collaborating across multidisciplinary teams, and providing insights that drive measurable improvements across communications, outreach, and engagement activities.

This is a hybrid role; however, the ideal candidate will live in the District of Columbia, Maryland, and Virginia (DMV) region.

• Analyze performance data across communications, outreach, stakeholder engagement, digital platforms, and program activities.
• Perform data analytics on quantitative and qualitative datasets, to include visualizing key findings in charts or graphics.
• Define, track, and evaluate key performance indicators, audience segments, and operational metrics that support organizational objectives.
• Support the development and maintenance of dashboards, reports, visualizations, and performance summaries that are aligned with reporting requirements.
• Conduct trend analysis, variance identification, forecasting, and performance assessments to support strategic planning and continuous improvement efforts.
• Analyze digital channel performance, including web, email, social media, audience engagement, and campaign metrics.
• Analyze social media performance across owned and paid channels, evaluating audience growth, engagement, sentiment, content performance, platform trends, and campaign effectiveness to generate actionable insights and optimization recommendations.
• Perform open source and secondary research to generate audience insights, inform research strategies, and identify gaps.
• Support the development and refinement of KPI frameworks, taxonomies, reporting methodologies, and data models.
• Maintain data quality standards, metadata integrity, documentation, and reporting consistency across analytics activities.
• Support in the preparation of weekly, monthly, quarterly, and ad-hoc reporting deliverables, executive summaries, and performance insights.
• Support automation and streamlining of reporting workflows where appropriate.
• Identify patterns and draft initial observations to support optimization recommendations.

• Experience working in primary research, data analytics, web performance measurement, marketing analytics, or related analytical disciplines.
• Strong analytical and quantitative reasoning abilities.
• Familiarity with dashboards, reports, visualizations, and performance summaries.
• Experience utilizing AI-assisted research, media monitoring, social listening, and audience intelligence tools to support analysis and strategic recommendations.
• An understanding of KPI development, audience segmentation, measurement frameworks, and performance reporting.
• Curiosity in technology landscape and how AI is changing communications.
• Working knowledge or familiarity with analytics and business intelligence platforms such as Power BI, Tableau, Google Analytics, or similar tools.
• Experience working with structured datasets, reporting systems, and data visualization methodologies.
• Familiarity with SPSS, SQL, Python, R, or other analytical tools is preferred.
• Ability to communicate technical findings clearly and translate data into compelling narratives and recommendations.
• Strong attention to detail and commitment to data quality, accuracy, and consistency.
• Strong organizational and project…