General Manager; Property Management

Position: General Manager (Property Management)
General Manager - Lead with Intention. Build the Brand. Elevate the Experience.

Are you a dynamic leader who thrives in fast‑paced environments, loves building high‑performing teams, and knows how to turn prospects into residents? We’re looking for a General Manager to champion sales, marketing, and operations for a thriving student housing community, someone who brings energy, strategy, and a best‑in‑class customer experience mindset.

If you’re motivated by hitting occupancy goals, crafting memorable brand moments, and developing top‑tier leasing teams, this is your opportunity to make a major impact.

What You’ll Do:

Drive Leasing Success:

• Own occupancy and revenue goals with a strategic, data‑driven approach

• Lead and mentor the on‑site team to deliver consistent five‑star service

• Conduct engaging tours, follow up with prospects, and guide them through the leasing process

• Train and coach the leasing team on sales, follow‑up, touring standards, and fair housing compliance

• Develop daily/weekly/monthly leasing strategies that anticipate objections and maximize conversions

• Maintain accurate systems for leads, applications, and lease statuses

Build the Brand + Lead Marketing Initiatives:

• Create and execute marketing and leasing campaigns that stand out in the student housing market

• Develop annual marketing plans and budgets—and adjust throughout the year based on results

• Represent the community at key events and build partnerships with student organizations, Greek life, academic groups, and local businesses

• Strengthen brand awareness through outreach, social presence, and relationship building

Operational & Administrative Leadership:

• Ensure clean, accurate file management and system audits

• Manage operating and marketing budgets

• Deliver timely reporting with analysis and recommendations to the leadership team

Lead & Develop Your Team:

• Recruit, train, coach, and motivate on‑site staff

• Conduct performance reviews, resolve issues, and create a collaborative, high‑performance culture

• Support career development and empower your team to exceed goals

What We’re Looking For:

• Bachelor’s degree or equivalent student housing experience

• At least 3 years of successful experience in managing the leasing process for a large property

• Previous General Manager experience in student housing preferred

• Experience with Entrata or similar property management software

• Background in operating or stabilizing student housing communities

Key Strengths for Success:

• Exceptional verbal and written communication

• Strong relationship‑building skills across the student and local business community

• Creative marketing instincts and data‑driven decision‑making

• Ability to lead with confidence, clarity, and positive energy

• Tech‑savvy with proficiency across common office platforms

Why You’ll Love This Role:

You’ll have the opportunity to grow a brand, develop a winning team, and shape the resident experience from day one. If you're ready to think big, lead boldly, and bring fresh ideas to a high‑impact role, we want to meet you.

If building relationships, elevating service, and coaching a passionate team excite you, this role is the perfect next chapter. We invite you to apply and join us in making a difference every day.

Want to learn more about 512

Financial? Check out our Recruitment and Talent Acquisition Page. If you have any questions, please reach out to us here:

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