Marketing Manager

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Summary The Marketing Manager at Grand Hyatt Washington plays a vital role in developing content for a variety of mediums (print, digital, social, etc.), managing reputation and social channels, creating/supporting marketing, PR and sales messaging, while enhancing brand equity and community stature. Previous marketing experience is strongly preferred. This person will report to the Director of Sales and Marketing.

• Oversee and execute current and upcoming marketing strategy in partnership with Field Marketing to promote hotel renovation, inclusive of new meeting spaces and restaurant concept, Oribu
• Manage content and promotion for hotel websites and OTAs, third parties such as CVENT, Expedia, Yelp!, Google and others, directly and indirectly; assist with managing vendor partners to maximize efficiency and revenue productivity of sites
• Develop and maintain all hotel creative assets, collateral, and promotional material, including but not limited to brochures, flyers, signage, menus, image libraries, logos and related
• Assist in the creation and ongoing execution of hotel media plans, including copywriting, advertising placement, hotel listings, property visits, online and print fulfillment, and advertising requests
• Directly and indirectly manage agency partners to ensure marketing spend, targeting, content, and campaign creative is in alignment with hotel/brand/ownership goals and budget
• Organize and develop all hotel media opportunities, including photo/video shoots, on property media like in-room TV channels or hotel way finding, and brand sharing ideas for in-house groups or community partners
• Work with property teams to create, administrate, and analyze marketing investments and budgets
• Ongoing monitoring of social and reputation channels in line with brand standards; manage review response and inbound messaging as appropriate; curate online dialogue with key partners
• Champion social media strategy and content for all aspects of the hotel
• Superior communication skills, including the ability to tell a story, present persuasively, and translate media tactics to stakeholders
• Proficiency and command of online social, reputation management, paid media, and crisis management
• Ability to use analytical skills for measuring business potential and value to the Hotel
• Ability to maintain a resilient, positive attitude that projects engagement, respect, and warmth
• Drive hotel pride, brand, service integrity, and product quality always

The salary range for this position is $70,600 to $97,000.

• Medical / Dental / Vision insurance
• 401k
• Retirement Savings Plan (RSP)
• Basic Life insurance
• Paid vacation, sick days, new child leave, and holidays
• Paid family bonding time and adoption assistance

• Free room nights after 90 days, discounted and friends & family room rates immediately
• Tuition reimbursement
• Free meal during the workday
• Employee Stock Purchase Plan
• Discounts at various retailers
• Growth potential locally and throughout the country

• 3-5 years of experience in marketing, communications, and brand management within the hospitality industry preferred
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva
• Skilled in full-funnel strategy tactics and multi-channel campaigns
• Proven ability to develop and execute impactful social marketing strategies and work with others in the development of wider-reaching goals
• Creative thinker with a sharp eye for brand storytelling and visual identity
• Highly organized, proactive, analytical, and results-driven
• Strong communicator who thrives in cross-functional, collaborative environments
• Experience working with agencies, media partners, and influencers
• Strong creative skills with a proven ability to create, curate, and manage engaging content across various social media platforms
• Experience in responding on behalf of a business to comments, developing discussions, and fostering a positive online community
• Proven experience managing social media platforms for a brand or organization, including a strong understanding of social media best practices and trends
• Excellent written and verbal communication skills
• Experience in managing a third-party digital agency to implement paid media strategy
• Proficiency in print and digital production

All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.