Manager, Social Media

Who We Are:

We’re powering a cleaner, brighter future.

Exelon is leading the energy transformation, and we’re calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient.

We’re powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 19,000 colleagues strong serving more than 10 million customers at six energy companies — Atlantic City Electric (ACE), Baltimore Gas and Electric (BGE), Commonwealth Edison (Com Ed), Delmarva Power & Light (DPL), PECO Energy Company (PECO), and Potomac Electric Power Company (Pepco).In

our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career

Are you in? Primary

Purpose:

Exelon’s social media team develops and manages strategic, innovative, engaging social media communications supporting our company wide brand strategy. The manager of social media provides day-to-day direction of the team executing data-driven social strategy for Exelon and helps drive related governance across the Exelon family of companies. The position develops engaging, strategic, organic and paid social media campaigns informed by internal and industry metrics and driven by customer-centered stories.

The position provides support for Exelon’s operating companies on governance, best practices, aligning editorial strategy, and content creation and amplification. The position executes Exelon’s social media advertising, managing paid social media budget, vendors, and related development funding. Work of the team and the manager includes supporting the integrated marketing communications programs and reputation management program. The position supervises a diverse, talented team of social media specialists and reporters.

The social media team works closely with Exelon’s content lab team, brand and marketing team, media relations and internal communications teams to execute a company wide integrated communications strategy.

• The manager of social media provides day-to-day direction of the team executing data-driven social strategy for Exelon and helps drive related governance across the Exelon family of companies. The position develops engaging, strategic, organic and paid social media campaigns informed by internal and industry metrics. (25%)
• The position provides support for Exelon’s operating companies on governance, best practices, aligning editorial strategy, and content creation and amplification. (25%)
• The position executes Exelon’s social media advertising, overseeing all social paid social media budget, vendors, and related development funding. (20%)
• Work of the team and the manager includes supporting the integrated marketing communications programs and reputation management program. The position supervises a diverse, talented team of social media specialists and reporters. (10%)
• Develop and oversee execution of social media communications work related to projects for Exelon and BSC initiatives, and provide counsel on operating company projects, including advertising, digital content, special events, and other vehicles. (10%)
• Manage corporate/BSC vendor relationships and budgets for social media communications. (5%)
• Provide counsel to Exelon and operating company executives and leaders, informed by industry expertise and relevant external and internal metrics. Oversee creation of reports and presentations used to provide internal guidance related to social media. (5%)

• Reports to Sr. Manager of Social Media, with accountability for client satisfaction among internal clients
• Supervises social media specialists and reporters
• Requires strategic planning and execution of digital, branding and integrated marketing communications campaigns, as well as management of budgets and forecasts.
• High level of…